Marketing
DoorDash puts a fresh spin on family meals for Hispanic GenZers
DoorDash today (Nov. 11) launched a multicultural campaign titled “Hay DoorDash En La Casa,” per...
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DraftKings, Dr Pepper stay live with new sports-focused CTV ad format
Ad-tech company Perion has introduced a new ad format for connected TV (CTV) called Stay Live...
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Branding phone calls improves customer trust
Digital channels offer convenience for consumers in search of help make a purchase order. But sometimes...
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Amazon’s holiday campaign spotlights classic song, acts of kindness
Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on...
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How Oreo’s new DTC platform fits into Mondelēz’s evolving data strategy
While direct-to-consumer (DTC) isn't any longer seen because the marketing panacea it once was — especially...
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Nielsen gets shot in the arm from MRC’s livestream accreditation
The Media Rating Council has granted accreditation to Nielsen’s approach to integrating first-party livestreaming data into...
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3 tips for cutting through the DTC noise with marketing data
Adopting an agile direct-to-consumer (DTC) strategy isn't any longer a alternative but a necessity. More and...
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SharkNinja and David Beckham help consumers ‘Ninja the Holidays’
SharkNinja launched a worldwide holiday campaign for its Ninja brand, entitled “Ninja the Holidays,” starring global...
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Inside Disney’s increasingly global approach to selling holiday ads
It could also be Halloween, but Disney Advertising has nothing to be afraid of: The media...
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How genAI can fill the trust gap for brands
Brands affected by a trust deficit is perhaps wary of adding latest tools to customer experience....
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