Marketing
Half of B2B marketers can’t reach their goals for this year – Marketing Tech News
The survey found that fifty% of B2B marketers can’t reach their goals for this year, but...
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Advertisers see data standards strategies as critical, but confidence lacks
The majority (86%) of advertisers agree that having a data standards practice is critical to...
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Disney, Hershey execs share how holiday marketing campaigns are evolving
Marketers are leaning into the facility of the vacations beyond the same old end-of-year season. To...
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IAS tests tool for brand-safe ad placements on Meta’s platforms
Media measurement company Integral Ad Science has developed a product it claims offers a more granular...
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Why Jefferson’s Bourbon became partners in crime with HBO’s ‘The Penguin’
NEW YORK — HBO scored a success with “The Penguin,” the spin-off of the 2022 film...
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Nostalgia Marketing: Real-World Examples to Drive Engagement in 2024
Do you ever end up scrolling through social media and suddenly seeing something that takes you...
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How United Airlines brought Kinective Media to market — and what’s next
NEW YORK — United Airlines in June unveiled Kinective Media, billed because the airline industry’s first...
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Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell
Snapchat announced two new promoting solutions that make the most of among the social media...
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Why Mountain Dew refreshed its visual identity for a new era of marketing
Mountain Dew is returning to the mountains with a revamped visual identity, in response to information...
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PepsiCo Foods creative chief on in-housing and ‘borderless’ content
NEW YORK — Even as Advertising Week New York welcomes more discussion tracks centered on performance...
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