Marketing
Starbucks hands US creative duties to WPP amid turnaround push
Starbucks has handed U.S. creative duties to WPP, which is forming a bespoke unit to work...
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Amazon unboxes advertiser capabilities spanning AI, DSP and insights
Amazon Ads unveiled a slew of recent capabilities for advertisers at its annual UnBoxed conference, including...
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Declining customer feedback and loyalty, growing AI skepticism
Brands today are challenged by heightened consumer expectations and declining consumer feedback. In other words, negative...
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Kraft Heinz’s Delimex amplifies loud chewing in quesadilla campaign
Kraft Heinz’s Delimex brand of frozen taquitos is expanding into quesadillas with a multichannel campaign centered...
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KFC is battle-ready in satirical campaign for chicken tenders debut
KFC is issuing a “battle cry” to its fast-food rivals with the launch of an integrated...
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Half of B2B marketers can’t reach their goals for this year – Marketing Tech News
The survey found that fifty% of B2B marketers can’t reach their goals for this year, but...
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Advertisers see data standards strategies as critical, but confidence lacks
The majority (86%) of advertisers agree that having a data standards practice is critical to...
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Disney, Hershey execs share how holiday marketing campaigns are evolving
Marketers are leaning into the facility of the vacations beyond the same old end-of-year season. To...
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IAS tests tool for brand-safe ad placements on Meta’s platforms
Media measurement company Integral Ad Science has developed a product it claims offers a more granular...
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Why Jefferson’s Bourbon became partners in crime with HBO’s ‘The Penguin’
NEW YORK — HBO scored a success with “The Penguin,” the spin-off of the 2022 film...
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