Marketing
Netflix taps new VP of advertising as ad biz prepares for crucial 2025
Netflix has hired Nicolle Pangis as vp of advertising, based on details shared with Marketing Dive....
Read more
WPP bounces back from tough H1 with key new business gains in Q3
WPP reported overall revenue growth of 1.4% and like-for-like revenue growth of 4.1% for Q3 2024,...
Read more
Political ad spending shifts regional CTV costs for brands
It’s every week until Election Day and the political rhetoric and promoting are running at a...
Read more
Walmart parodies TV hits in Black Friday ‘advertainment’ series
Walmart will launch a 10-part “advertainment” series as a part of its Black Friday marketing, per...
Read more
VML unites design capabilities, talent under new studio offering
VML is uniting its design capabilities and leadership under a new studio division called Brand Design...
Read more
Reaching consumers in the age of AI: What you need to know about search and social media
Today, we’re pondering many vital questions: Are search engines still at the core of consumer search,...
Read more
Columbia revamps creative strategy with new top marketer, agency
Columbia Sportswear Company is revamping the marketing strategy for its flagship Columbia brand, appointing a new...
Read more
How to Build Client-Centric Reports That Drive Retention
Creating a report that clients value isn’t nearly delivering numbers or data; it’s about telling a...
Read more
SMS deliverability: What you need to know
SMS campaigns can yield big results for marketers, but there’s a catch: High hurdles around deliverability....
Read more
Chick-fil-A targets families with entertainment-focused mobile app
Chick-fil-A is entering into the entertainment business with the launch of a brand new app, Chick-fil-A...
Read more
