Marketing
Nostalgia Marketing: Real-World Examples to Drive Engagement in 2024
Do you ever end up scrolling through social media and suddenly seeing something that takes you...
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How United Airlines brought Kinective Media to market — and what’s next
NEW YORK — United Airlines in June unveiled Kinective Media, billed because the airline industry’s first...
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Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell
Snapchat announced two new promoting solutions that make the most of among the social media...
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Why Mountain Dew refreshed its visual identity for a new era of marketing
Mountain Dew is returning to the mountains with a revamped visual identity, in response to information...
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PepsiCo Foods creative chief on in-housing and ‘borderless’ content
NEW YORK — Even as Advertising Week New York welcomes more discussion tracks centered on performance...
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Google blasts DOJ’s ‘radical’ proposed breakup plan
Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice in...
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A marketer’s guide to Advertising Week New York 2024
Thousands of marketers will descend on the Penn District in Midtown Manhattan for Advertising Week New...
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Wyndham taps Havas as integrated agency of record across creative, media
Wyndham Hotels & Resorts has tapped Havas to be its North American consumer marketing agency of...
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Google rolls out new AI-organized search results, AI Overview links
Google is rolling out AI-organized search results, and the new links and citations format within the...
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Honda nods to F1 icon Ayrton Senna in emotional ‘Unstoppable Dreams’ ad
Honda is tapping into fandom surrounding Formula 1 motor racing with an emotional recent campaign...
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