Marketing
Hiring a content strategy development manager: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using...
Read more
How brands can reduce their carbon footprint to make advertising gains
Brands can reduce their carbon footprints by as much as a 3rd by incorporating sustainability into...
Read more
Blockchain in Motion: New Era for Digital Marketing
Although blockchain was initially developed as an enabler of digital currencies, the technology continues to expand...
Read more
Levi’s gets nostalgic with Beyoncé in first chapter of new campaign
Levi’s has teamed with Beyoncé for a new campaign titled “Reiimagine” that can reinterpret several of...
Read more
Seasonal Marketing: 5 Strategies for Year-Round Business Success
The holiday decorations were barely packed away when Valentine’s hearts began popping up on social media....
Read more
Mondelēz expands generative AI marketing bets with new platform
Mondelēz International is seeking to higher harness the facility of generative artificial intelligence (AI) in marketing...
Read more
U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13
The U.S. Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on...
Read more
Why AI’s agents and commodification are good news for marketers
This 12 months’s Dreamforce and Inbound user conferences were all about AI agents. “When we glance...
Read more
Overcoming workplace politics: A marketer’s guide to cross-functional partnerships
Trinh Tham (left), founding father of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente,...
Read more
Marketing Funnel Strategies for Digital Agencies: Convert More Clients
If you studied marketing in class or simply occur to be working in a related department,...
Read more
Latest Articles
