Marketing
Salesforce to buy enterprise knowledge platform Zoomin
Salesforce today announced it's buying Zoomin, an enterprise knowledge platform. This is the third company Salesforce...
Read more
QR code alternative introduces shoppable video ad tool
This week, technology company IRCODE introduced an image-scanning platform aiming to exchange QR codes in video...
Read more
Kay Jewelers refreshes brand to better reach Gen Z, millennials
Kay Jewelers, the jewellery retailer owned by Signet Jewelers, is revamping its brand to engage a...
Read more
7 Key Benefits of Digital Marketing Outsourcing: A Complete Guide
Instead of getting overwhelmed by the increased marketing workload and being unable to handle all the...
Read more
How Kroger is using standardized metrics to boost its retail media network
NEW YORK — In September 2023, the Interactive Advertising Bureau released the initial draft of its...
Read more
What FCB’s stealthy data unit says about the future of agency creativity
Creativity in crisis has turn out to be a running theme in marketing. Ad agencies, facing...
Read more
Amazon launches AI-powered video ad generator ahead of holidays
Amazon unveiled a brand new solution that uses generative artificial intelligence (AI) to quickly convert product...
Read more
Publicis acquires Mars United Commerce to fuel full-funnel marketing
Publicis Groupe has acquired commerce marketing firm Mars United Commerce as a part of its efforts...
Read more
Mail still holds appeal for younger generation
Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z...
Read more
What to do when your vendor has a data breach
One of your vendors will suffer a data breach. It is a when, not an if....
Read more
Latest Articles
