Marketing

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using...

Large agency combos are well-trod territory in promoting, but WPP’s merger of VMLY&R and Wunderman Thompson...

Citizen Inside has launched as a consultancy focused on helping firms modernize their in-house agency operations,...

Google Ads will phase out the choice to use enhanced cost-per-click (eCPC) for recent Search and Display...

Fubo launched a brand new connected TV (CTV) ad format, The Triple Play, that lets advertisers...

Nike debuted the following leg of its gritty “Winning Isn’t for Everyone” campaign with ads targeting...

Contentful, a composable content platform, has signed a definitive agreement to amass Berlin-based Ninetailed, a structured...

Pepsi is celebrating the beginning of the 2024 NFL season and upcoming theatrical release of “Gladiator...

Apple last week confirmed the date of its annual fall showcase, a flashy display where the...

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, specializing in demand gen for...