Marketing

Olipop is taking indirect aim at one of the better-known soda brands – and its mountain-themed,...

The digital marketing agency name you select plays a key role in what you are promoting’s...

Mobile gaming ads have gotten more playable, and mobile campaigns longer and possibly more sophisticated. These...

Mattel’s Barbie is putting fresh energy behind its long-running “You Can Be Anything” tagline with the...

The CMO role has seen its fair proportion of change over the previous couple of years....

Fashion and wonder brands are often early tech adopters. Many are digital-native, forging tailored D2C digital...

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content...

Fireball Cinnamon Whisky has launched a rivalry-fueled campaign timed to the beginning of the school and...

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the...

State Farm has unveiled a brand new campaign timed to the kickoff of the NFL season...