Marketing
Using mobile measurement partners to drive bookings: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using...
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Crafting Compelling Narratives: Elevating Your Digital Brand Through Strategic Visual Storytelling
In today’s digital age, where attention spans are shorter than ever, the flexibility to inform a...
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Salesforce launches latest, ‘more trustworthy’ generation of AI bots
Yesterday, Salesforce launched Agentforce — generative AI bots the corporate says might be trusted to take...
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Life cereal brings back Mikey to ride wave of nostalgic marketing
Life cereal is again reviving Mikey, a picky eater kid that first appeared in commercials within...
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2024 elections playbook works for brands too
The 2024 U.S. presidential campaign crossed one other milestone this week with the primary televised debate...
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Pepsi chases pizza deliveries in a sports car to push pairing power
Pepsi is making the most of peak pizza ordering on Friday, Sept. 13, through a latest DoorDash...
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How brands are taking the AI plunge and testing customer experiences
Brands are integrating AI into their marketing functions, and some are able to test these tools...
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Meta to restrict data in Business Tools, impacting ad targeting
Meta is implementing recent data restrictions in its Business Tools, which could affect how businesses goal...
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JCPenney’s Prime Video football blitz ties celebrities to weekly deals
UPDATE: Sept. 11, 2024: JCPenney confirmed that its “Really Big Deal Reveals” campaign will run during “Thursday...
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Nearly half of US consumers feel ignored by marketers
Do your customers feel such as you’re giving them enough attention? Forty-four percent of Americans say...
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