Marketing

Today, geolocation technology company Foursquare introduced Sales Impact, a brand new offering in its campaign attribution...

This article outlines five practical suggestions to enhance your agency’s video approach and improve conversion rates....

Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% projected at the top...

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using...

Large agency combos are well-trod territory in promoting, but WPP’s merger of VMLY&R and Wunderman Thompson...

Citizen Inside has launched as a consultancy focused on helping firms modernize their in-house agency operations,...

Google Ads will phase out the choice to use enhanced cost-per-click (eCPC) for recent Search and Display...

Fubo launched a brand new connected TV (CTV) ad format, The Triple Play, that lets advertisers...

Nike debuted the following leg of its gritty “Winning Isn’t for Everyone” campaign with ads targeting...

Contentful, a composable content platform, has signed a definitive agreement to amass Berlin-based Ninetailed, a structured...