Marketing
Coke Zero Sugar leans into gaming to reach Gen Z college football fans
Coca-Cola Zero Sugar is angling to reach college football fans this fall with a campaign that...
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Totino’s enters breakfast category with retro ads targeting Gen Z
General Mills brand Totino’s is targeting Gen Z with a brand new campaign, entitled “Start...
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HubSpot experts share tips for successful CRM implementations
A brand new customer relationship management (CRM) platform is a giant change for any organization, in...
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Marketers’ ad spend to grow in H2 led by social media and display, report finds
The sense of optimism felt by the ad industry in the primary half of 2024...
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Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads
Solo Stove, the maker of smokeless fire pits, is teaming up with Snoop Dogg again in a...
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Netflix boosts advertiser dealmaking with fine-tuned strategy
Netflix closed its second 12 months of advance negotiations with advertisers, boasting a 150% increase in...
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Contentful acquire content personalisation and experimentation firm Ninetailed – Marketing Tech News
Contentful, a composable content platform, has signed a definitive agreement to acquire Berlin-based Ninetailed, a structured...
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Simon Cowell judges Domino’s Pizza alongside new quality captains
Domino’s Pizza has enlisted TV personality Simon Cowell for an ad campaign that debuts Aug. 19...
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Ugg supports resurgence with AKQA-led ‘Feels Like Ugg’ global campaign
Ugg tapped AKQA as its lead creative agency, with the agency’s recent Los Angeles studio launching the...
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For consumers, AI is the new IoT
Marketers’ primary job is to know what the customer wants. It’s easy, but tough. When Jim...
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