Marketing

The U.S. Justice Department is reportedly considering forcing parent company Alphabet to shed not less than one...

  LG Electronics is promoting its home appliances business with the launch of an episodic original...

  Unilever-owned Liquid I.V. has launched an integrated campaign, “Indulge in Hydration,” meant to evoke the...

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital...

Weight Watchers debuted its first work from Ogilvy fresh off of naming the WPP shop its...

Thanks to Gmail’s new spam guidelines, email and CRM marketers are in a pickle. The list...

Google unveiled new features for Local Services Ads (LSA) this week. One robotically selects profile photos...

Does your consumer product have AI? Do yourself a favor and don’t tell anyone.  A study...

The following is a guest piece by George London, chief technology officer of brand name analytics...

Retail media networks (RMNs) are a fast-growing space in promoting — up 16.3% last yr. Retailers...