Marketing
Simon Cowell judges Domino’s Pizza alongside new quality captains
Domino’s Pizza has enlisted TV personality Simon Cowell for an ad campaign that debuts Aug. 19...
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Ugg supports resurgence with AKQA-led ‘Feels Like Ugg’ global campaign
Ugg tapped AKQA as its lead creative agency, with the agency’s recent Los Angeles studio launching the...
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For consumers, AI is the new IoT
Marketers’ primary job is to know what the customer wants. It’s easy, but tough. When Jim...
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Walmart’s ad unit extends blockbuster growth streak, boosting profits
Walmart’s U.S. promoting unit, Walmart Connect, grew revenue 30% yr over yr within the retailer’s fiscal...
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Top 8 Upwork Alternatives to Hire Your Dream Agency
Upwork has long been a go-to for businesses in search of freelance talent and agencies, nevertheless...
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How to Calculate, Track, Analyze, and Report on Conversion Rates
Today, we’re sharing how consistent and accurate conversion rate tracking, evaluation, and reporting will transform your...
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James, LeBron James: Lobos 1707 casts NBA legend as spy in new ads
Lobos 1707 Tequila, the four-year-old spirits brand backed by LeBron James, launched an ad campaign starring...
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AI-powered martech news and releases: August 15
Tech firms are spending a whole lot of money on ads about AI, despite tons of...
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Email marketers sharpen deliverability tactics at MailCon
A 12 months of changes requires a shift in tactics for email marketers. At the beginning...
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Choice Hotels names new creative, media agencies to drive brand awareness
Choice Hotels International has named two new agencies of record (AOR), handing creative duties to 72andSunny...
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