Marketing
Playable ads and longer campaigns gain traction in mobile gaming
Mobile gaming ads have gotten more playable, and mobile campaigns longer and possibly more sophisticated. These...
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How Barbie is giving fresh energy to its tagline and catching WNBA fever
Mattel’s Barbie is putting fresh energy behind its long-running “You Can Be Anything” tagline with the...
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The CMO role has evolved: Here’s what the numbers say
The CMO role has seen its fair proportion of change over the previous couple of years....
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How brands are using AI in Meta’s Advantage+ campaigns
Fashion and wonder brands are often early tech adopters. Many are digital-native, forging tailored D2C digital...
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Data analysis and market research top list of AI use cases
Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content...
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Fireball fuels football rivalries with first-ever paid TikTok campaign
Fireball Cinnamon Whisky has launched a rivalry-fueled campaign timed to the beginning of the school and...
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Salesforce sees a shorter, more competitive holiday season in 2024
Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the...
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State Farm bundles football and fútbol for latest NFL-timed campaign
State Farm has unveiled a brand new campaign timed to the kickoff of the NFL season...
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RMN ad spending up 26% but questions remain
Ad spending on retail media networks (RMN) is projected to extend 26% this yr to almost...
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The Power of Video in Marketing: Leveraging AI Video Editor Tools for Success
With 70% of marketers considering video their only conversion tool, it’s evident that this medium has...
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