Marketing

July 24, 2024

As grocers look to ramp up retail media capabilities, Albertsons has been working over the past...

B2B Marketing

And just like that, Google won’t be deprecating cookies. What now?

Google has modified course once more, announcing that it can explore a “latest path” around online privacy...

B2C Marketing

Email deliverability: What you need to know

Deliverability will not be essentially the most interesting a part of email marketing, but it surely...

Video Marketing

Best Buy refreshes brand with new tagline and ‘spokeshologram’

Best Buy today (July 23) has unveiled a brand refresh inclusive of a new brand...

B2B Marketing

Kellanova expands partnership with IPG to accelerate brand growth

Kellanova, the marketer of snacks including Pringles, Pop-Tarts, Cheez-It and more, has expanded its partnership with...

B2B Marketing

How Heinz, Heineken and other brands got their claws into ‘Deadpool & Wolverine’

“Deadpool & Wolverine” is poised to interrupt box office records when it hits theaters this Friday (July...

B2B Marketing

Martin Sorrell explains why Monks dropped ‘Media’ from its moniker

Media.Monks on Thursday became the most recent company to rebrand in an effort to raised engage...

Video Marketing

Nike kicks off marketing comeback with gritty Olympics ads

Nike unveiled its Olympics campaign, “Winning Isn’t for Everyone,” which examines the ruthless drive it takes...

B2B Marketing

WPP brings back data hotshot Brian Lesser to lead GroupM

WPP has named Brian Lesser Global CEO of its GroupM media investment arm, replacing Christian Juhl,...

Digital Marketing

Landing Page Psychology: 5 Ways To Leverage User Behaviour To Boost Conversions