Marketing

Today, we’re sharing how consistent and accurate conversion rate tracking, evaluation, and reporting will transform your...

Lobos 1707 Tequila, the four-year-old spirits brand backed by LeBron James, launched an ad campaign starring...

Tech firms are spending a whole lot of money on ads about AI, despite tons of...

A 12 months of changes requires a shift in tactics for email marketers. At the beginning...

Choice Hotels International has named two new agencies of record (AOR), handing creative duties to 72andSunny...

The U.S. Justice Department is reportedly considering forcing parent company Alphabet to shed not less than one...

  LG Electronics is promoting its home appliances business with the launch of an episodic original...

  Unilever-owned Liquid I.V. has launched an integrated campaign, “Indulge in Hydration,” meant to evoke the...

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital...

Weight Watchers debuted its first work from Ogilvy fresh off of naming the WPP shop its...