Marketing
Hershey hands US media duties to Publicis, adding to agency’s win streak
The Hershey Company has chosen Publicis Groupe to handle its U.S. media duties following a review...
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Honda drives deeper into gaming, esports with Twitch Rivals sponsorship
Honda is now the first-ever, exclusive automotive partner of Twitch Rivals, the streaming platform's tournament series,...
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CeraVe takes on soap operas in new genre-spoofing campaign
CeraVe gets melodramatic in a new campaign for its Hydrating Facial Cleanser that launches today (July...
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Omnicom unveils ArtBotAI to drive digital content at scale
Omnicom is upping its bets on generative artificial intelligence (AI) with the launch of ArtBotAI, its...
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Campaign Trail: Citroën’s revolution liberates electric vehicles from elites
Campaign Trail is our evaluation of a few of the very best latest creative efforts from...
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Coke’s Summer Olympics campaign celebrates unifying power of hugs
Coca-Cola debuted its Summer Olympics campaign with a theme around hugs, a gesture the soft drink...
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6 campaigns that signaled a creative resurgence in H1 2024
Creativity showed signs of emerging from a dark period during 2024’s first half as marketers shook...
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Why Morgan Stanley teamed with Disney to sponsor a Serena Williams docuseries
In May, Serena Williams stoked rumors that she was contemplating a return to the court with...
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Etsy addresses anxiety over AI, mass manufacturing with new brand mission
Etsy launched an ad campaign spotlighting its sellers, a part of a new “brand mission” addressing...
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User-Generated Content: A Playful Way to Turn Users’ Content into Successful Marketing Campaigns
UGC has proven to be a robust tool for brands that seek to construct a close-knit...
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