Marketing
How to market in the age of outrage
Welcome to the age of outrage, when even the most innocuous ad risks becoming a culture...
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Verizon unveils future-facing new look with ad campaign nodding to its past
Verizon is revamping its brand with a new visual identity and ad campaign, according to a...
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Coors Light will bury its latest Patrick Mahomes ad in a time capsule
Coors Light reteamed with NFL quarterback Patrick Mahomes for a campaign that toys with league rules...
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5 Mistakes B2B Companies Make at Trade Shows (and How to Avoid Them)
Ah, the fun of event planning! The buzz of pleasure, the anticipation of success… and sometimes,...
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Toys R Us creates first brand film to use OpenAI’s text-to-video tool
Toys R Us created what it claims is the first brand film to use OpenAI’s latest...
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Forrester: 91% of US ad agencies are currently using, exploring generative AI
Ninety-one percent of U.S. promoting agencies are either currently using (61%) generative artificial intelligence (AI)...
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WPP promises brands ‘exponentially more content’ with AI Production Studio
WPP unveiled Production Studio, an application that uses generative artificial intelligence (AI) to create text, images...
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Havas preps for future with hefty tech investment, integrated communications
Havas will invest 400 million euros, or greater than $429 million, over the following 4 years...
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EU charges Apple with violating anti-competitiveness law
European Union regulators say Apple is violating the Digital Marketing Act, designed to manage “gatekeepers,” or...
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How to Edit Text in PDF Files on Your Mac: a Step-by-Step Guide
Knowing how to redact PDFs will certainly come in handy. Indeed, this universal file format has...
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