- Chili’s Grill & Bar is promoting its latest 3 For Lunch Combo meals by staging a live event on X (formerly Twitter) featuring competitive eater Joey Chestnut, according to a press release.
- The stunt will feature Chestnut being challenged to outlast one among the chain’s latest 3 For Lunch Combos, which include bottomless chips and salsa, a lunch entree and a bottomless non-alcoholic beverage, for the possibility to win free Chili’s lunch for a yr.
- The latest menu introduction, an extension of Chili’s 3 For Me combos, is an element of the chain’s overall value-based marketing proposition, which asserts Chili’s meals are of upper quality and higher value than typical fast-food offerings.
Nostalgia marketing is back in a big way, with the return of name icons like Mikey for Life cereal, ‘90s imagery for Old Navy and slogans like “Maybe It’s Maybelline” and “Do the Dew.” Chili’s is making its own nostalgia play of sorts by staging a live event on social media, a move that has turn out to be less frequent of late compared to years past. Specifically, the marketer is activating on X, a stunt that contrasts a broader advertiser pullback from the platform amid a wave of criticism under its ownership of Elon Musk.
The Joey Chestnut challenge can be hosted continue to exist Oct. 1, at 10 a.m. CST on Chili’s X social media feed (@chilis). If Chestnut beats the challenge, he’ll win the three for Lunch Golden Basket Belt, which can entitle him to a yr of free 3 for Lunch Combos. If he fails, the chain will offer the challenge and the identical reward to its guests.
Chili’s isn’t any stranger to using nostalgia to win over consumers. Last yr, the chain enlisted ‘90s musical act Boyz II Men to bring back its iconic Baby Back Ribs jingle. In June, the chain released a web based video game inspired by the ‘80s arcade title BurgerTime. Like the present 3 For Lunch promo, the Big Smasher BurgerTime game was meant to draw attention to the upper prices of Chili’s fast-food competitors and position itself because the logical alternative.
“It’s no secret that individuals are frustrated with the rising cost of fast food. Frankly, I believe fast food has broken its promise to consumers on being essentially the most reasonably priced and convenient solution,” Chili’s CMO George Felix told Marketing Dive last month. “For us, we predict that was a excellent spot to insert Chili’s into the conversation.”
The 3 For Lunch combo meals are meant to be an extension of the brand’s successful 3 For Me menu offering. The 3 For Lunch Combos can be offered on weekdays between 11 a.m. and three p.m. local time, with entree options including burgers, chicken tenders, chicken sandwiches and its Triple Dipper offering.
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