Find Digital Marketing Clients on LinkedIn in 7 Steps (Lead Gen Solved)

Long before the Wall Street Journal declared LinkedIn “could be the most effective social media network,” the platform was widely acknowledged as some of the effective B2B marketing tools ever.  

However, little question that LinkedIn has grown in popularity in recent years, with an increasing number of individuals and businesses joining that vast network.

That huge popularity wave also has raised the query of the right way to make use of that platform for digital marketing purposes. 

In that blog, we are going to go over the steps for generating leads & finding clients on LinkedIn while checking out what the platform means for digital marketing agencies. 

Keep reading. 

What’s Inside

Why is LinkedIn Good for B2B Growth and Lead Gen?

With greater than 1 billion lively users in greater than 200 countries, LinkedIn is “a transparent alternative for B2B lead gen.” 

That’s not simply hype and beyond publishing articles, sharing insights, and interesting in discussions: 80% of B2B leads from social media come through LinkedIn, and 4 out of 5 people on the platform make business decisions. 

According to a press release on the official business website, the platform offers a singular combination of skilled data, business context, and news feed products that usually are not found elsewhere.

On the identical page, the next statement also supports the thought:

Simply put: LinkedIn is uniquely suited to B2B lead gen, and the outcomes display it; cost per lead is 28% lower than Google AdWords.

So, in the event you are running a digital marketing agency (or any B2B business), LinkedIn is where your ideal clients hang around, resembling decision-makers, business/brand owners, and marketing leaders. 

Let’s be more specific: For digital marketers, the platform could be accepted as a goldmine for lead generation, client acquisition, and brand authority. 

Unlike other social platforms, the platform offers: 

✅ Access to high-intent decision-makers, including CMOs, managers, and owners,

✅ Advanced search filters allowing pinpoint potential clients,

✅ Recent job change notifications: latest executives often seek fresh marketing strategies, 

✅ Algorithm which favors high-value content, 

✅ Soft outreach opportunities with InMail,

✅ Industry-specific groups helping attract inbound inquiries,

✅ Readymade LinkedIn Ads and Lead Generation Forms.

Not convinced? 

Here is more about how LinkedIn can collect quality leads for businesses:

Optimizing Your LinkedIn Profile for Generating Leads

You might imagine that driving consistent and reliable revenue in your marketing agencies can’t depend on a very good social media profile; nonetheless, the reality is just a little different. 

So much in order that profiles with an up-to-date photo receive 21 times more views and 36 times more messages, in accordance with LinkedIn data. 

In other words, LinkedIn requires a robust profile to get someone to go to your page. Even though profiles on Facebook or Instagram are highly personal, LinkedIn prioritizes optimized and public profiles for marketing purposes. 

On the opposite hand, nowadays, LinkedIn works like Google for the business world; not just for jobs, people seek for services, solutions, and organizations. In easy English, an optimized and full profile makes you discoverable in that new-age search engine. 

Best part? Optimized LinkedIn profiles rank on Google; while you type your name on the search engine, it is just not surprising that you just see your profile at the highest. That’s not the identical for other social networks. 

And finally, the more complete your profile, the upper it appears in LinkedIn searches.

We bet you’re convinced that having a robust LinkedIn profile is a terrific strategy to find latest marketing clients. If you shouldn’t have a sturdy one, listed here are some suggestions:  

👉 Create a headline beyond a sole job title. It should clearly state the worth you provide.  

👉 Generate a client-focused “about” section that covers pain points and a CTA. 

While doing that, use bullet points and data to make it easy to scan.

👉 Upload a high-quality headshot and a canopy photo. 

Further recommendations in regards to the profile picture:

Upload directly out of your phone, but be sure it’s good quality and includes you simply, not your pet or spouse. Being so strongly identified along with your dog or your husband won’t be appropriate unless you’re a vet or a wedding counselor and that’s a part of your skilled image.

👉 Add a featured section with lead magnets—case studies, testimonials or a playbook. 

👉 Link your profile to your website or booking page. 

👉 Include recommendations. 

In case your profile is able to attract people, listed here are steps to get latest clients in your digital marketing agency. 

Find New Clients on LinkedIn: Step-by-Step

Sophisticated marketers structure lead generation around LinkedIn’s three primary strengths: robust skilled data, a business context, and news feed products.

That’s the principal and most elementary rule in the world of B2B for LinkedIn, but it surely needs some explanation.

In this section, we’ll focus on the right way to find digital marketing potential clients in just 7 steps. 

Simple but effective. 

1. Define Your Ideal Client with Advanced Search

One of essentially the most effective ways to search out high-quality marketing leads – using the platform’s advanced search abilities. Since it means that you can laser-target decision-makers who really need your services as a substitute of randomly connecting with people. 

But why is it so necessary to search out marketing clients?

✅ It saves time by connecting only with ideal prospects who suit your area of interest.

✅ Offers higher response rates when your outreach is extremely targeted.

✅ Leads higher ROI because it means that you can engage only with businesses/brands that really need your expertise.

In addition to advanced search abilities, LinkedIn also provides you with search filters to search out decision-makers. When you type a job title, you need to use filters to narrow down results: connections, locations, current company, industry, company size, etc. 

What’s more, through the use of Sales Navigator, you may as well search by revenue, funding, hiring growth, and even individuals who’ve recently modified jobs. And get notifications when latest potential clients match your search criteria.

2. Personalize Invitations

A house truth: Using LinkedIn for agencies, personalized connection requests or invitations can increase acceptance rates in comparison with generic invites.

In other words, sending a generic invitation is the fastest strategy to get ignored on LinkedIn because it destroys the probabilities of beginning a conversation. 

Who really cares if the invitation looks the identical as others? What’s more, there may be a worse scenario: Too many ignored invites can limit your ability to send latest requests.

Here are some suggestions that may make it easier to create highly personalized invitations:

✅ Before sending an invite or message, engage with them via their content. 

✅ Show interest in their work and make it in regards to the receiver. 

✅ Keep it short and avoid promoting yourself. 

✅ Reference a typical area, interest, or connection. 

3. Engage with Influencers & Thought Leaders (LinkedIn Top Voice)

If you were pondering that teaming up with LinkedIn influencers and Top Voices is nearly networking, you will have missed something. 

Given that a lot of prospective buyers select which vendor to incorporate on their shortlist with the help of influencers and thought leaders, it’s a very good call to take a position in  LinkedIn’s top voices for marketers. 

In other words, many business owners and decision-makers follow these influencers, so connecting with them puts you in front of your ideal customers. So, tag them in your posts, repost their content along with your take, and invite them to the discussion. 

And… What about thought leadership? 

According to LinkedIn’s marketing solutions page, thought leadership content “can directly impact lead generation due to its considerable importance to those varied decision makers.”  

Thought leadership doesn’t mean sharing hours-long videos, long informative content, or giving speeches; sharing your personal insights, commenting, and adding value with thoughtful responses also work.

4. Share Real-Life Examples

The following rule also applies to LinkedIn: People connect with stories, not sales pitches. 

So, as a substitute of highly prepared sales pitches, it’s best to share real-life experiences, each day struggles, and behind-the-scenes insight to face out. 

You might imagine that industry-inside stories attract just marketing peers, nonetheless, opening up about your challenges, experiences, lessons, or wins is a terrific strategy to construct trust. 

At that time, we kindly remind you that posts that feel human spark conversations. And faceless marketing agencies usually are not my favorite ones. 

5. Use Effective InMail Strategies

As marketers already know, InMail is a terrific tool with its 10-25% response rate, which is roughly 300% higher than the standard email response rate.

That communication way, which is simpler than cold emails, means that you can reach digital marketing prospects with no need a connection first. 

Similar to the creation strategy of personalized invitations, we recommend you focus on being sincere, embracing the value-first approach, and avoiding pushing your services or promoting what you do. Keeping it short, direct, and related is a very good call, as well.  

In addition to that, keeping your content under 100 words and never using a hard-sell CTA works well. If you don’t want to organize your personal message content, you need to use ready InMail templates for lead generation.  

6. Explore Paid LinkedIn Ads & Sponsored Content

No have to say; in the world of social media, creating organic content is just not for everybody. Especially those searching for high-quality leads. 

In case you’re searching for digital marketing clients, investing in LinkedIn ads and sponsored content is a sensible move when considering the advantages of those instruments:

✅ Precise & advanced targeting with filters like company size, industry, job title, etc. 

✅ Ability to check different ad types—dynamic ads, message ads, etc. 

✅ Buttons for booking discovery calls or demos.

✅ Individually tailored offers for every user. 

✅ Auto-fill data from user profiles. 

At that time, we want to say that LinkedIn ads are cheaper for B2B marketers, although they might have the next CPC. HubSpot reports that the typical conversion rate for LinkedIn Ads is 6.1%, in comparison with 2.58% for B2B advertisers on Google Search. 

What’s more, you’ll be able to retarget website visitors, email lists, or previous ad engagers with LinkedIn’s account-based marketing abilities. 

7. Use Third-Party Tools

Not a preferred opinion, nonetheless, integrating third-party tools into your LinkedIn strategy can transform your lead generation process. It simply automates repetitive tasks, offers deeper insights, and enables highly personalized outreach. 

Tools like Dux-Soup, Octopus CRM, Expandi, LinkedIn Sales Navigator, Wiza, Crystal Knows, Hunter.io, and LinkedHelper are built to interact with LinkedIn profiles, automate connection requests, manage messaging sequences, and extract invaluable data.

No doubt that they’re not a magic bullet but quite powerful enablers that, combined with strong content and personalized outreach, can significantly boost your client acquisition efforts.

At that time, we would love to remind you that while these tools offer powerful automation and data extraction features, LinkedIn has strict guidelines regarding automation. So, it’s best to make use of them responsibly and inside LinkedIn’s terms of service to avoid any potential account issues.

In addition to creating use of third-party tools, it is feasible to integrate your internal automation systems with LinkedIn’s campaign managers and navigators: 

By combining the powers of Campaign Manager and your personal systems, you’ll be able to augment and extend the worth of LinkedIn’s wealthy first-party data. On the lead gen front, marketers are in a position to run engagement programs with automated customer outreach, monitor and manage social media, apply specialized Search Engine Optimization (search engine optimisation) tactics, further personalize their content, and more.