- Pacsun has teamed with Pinterest for a series of experiences that support the launch of its “Better in Baggy” fall campaign focused on denim, in accordance with a press release.
- The retailer and Pinterest last week hosted a camp-inspired retreat for content creators and influencers in New York’s Hudson Valley. Pacsun store windows nationwide also currently feature QR codes inviting consumers to buy the retailer’s fall Pinterest board.
- Pacsun also offered a wide range of experiences, including a DIY station and claw machine giveaways, to consumers at its Soho flagship. Together, the efforts could help the retailer grow loyalty amid the crucial back-to-school shopping season.
Pacsun is marking the debut of its fall “Better in Baggy” campaign with a slew of activations, including a tie-up with Pinterest, that would shore up loyalty amongst young shoppers. A splashy back-to-school marketing strategy is vital this season as consumers proceed to look at their wallets. Back-to-school spending is anticipated to total $31.3 billion, down from $31.9 billion last 12 months, in accordance with Deloitte.
As a part of the trouble, Pacsun on Saturday hosted a day of activities for consumers at its Soho flagship store that included a live DJ, photo booth, latte bar and claw machine giveaways. The first 200 attendees also received a free pair of Reebok shoes. The retailer moreover invited customers to explore its fall styles and personalize their looks at a DIY and embroidery station.
Pacsun locations nationwide currently feature interactive store windows mirroring large Pinterest boards, or virtual collections where users can save specific content on the platform. The store windows display QR codes, which might be scanned to buy Pacsun’s dedicated fall Pinterest board.
In collaboration with Pinterest, the retailer also hosted a camp-inspired retreat where parts of “Better in Baggy” were shot. The retreat featured members of the campaign’s forged, influencers and content creators including Gabrielle Richardson, Caitlin Augusta, Eden Masliah and Corine Collado. Outdoor activities were complemented with a movie night and live performances by Pacsun Collective artist Ronnie Watts.
Collaborating with Pinterest has been on the core of other retail marketing initiatives. For its “Shift happens” campaign, Urban Outfitters partnered with the platform and several other influencers, each of whom created their very own brand-forward boards that were dropped at life at an in-person event in July. Pinterest in Q2 reported 21% 12 months over 12 months revenue growth to $854 million, while global monthly lively users increased 12% YoY to a record 522 million.
Pacsun has made social media and digital channels a core a part of its strategy. The retailer for its summer campaign last 12 months held weekly livestreams on TikTok that originated from Pacsun stores and other locations, like music festivals, and provided behind-the-scenes looks at apparel and exclusive access to events. In March, the retailer became the primary consumer brand to benefit from a partnership between SoundCommerce and Cordial that unites data and personalization.
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