ariMarketing News
Monday, June 30, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Social Media

Sociable: Pinterest’s user growth slows while engagement gains with younger audiences

August 18, 2023
in Social Media
106 5
A A
0
21
SHARES
692
VIEWS
Share on FacebookShare on Twitter

“Sociable” is the newest commentary on vital social media developments and trends from industry expert Andrew Hutchinson of Social Media Today.

Pinterest has published its Q2 2023 performance update, which shows some concerning signs for overall platform growth, though it’s growing, which is a positive trend. The latest update also shows vital gains amongst Gen Z users.

First off, on users. Pinterest added 2 million more users in Q2, taking it to 465 million monthly actives.

That’s Pinterest’s slowest growth rate in a yr, though again, it’s growing, which in itself is welcome news after the platform suffered a decline in usage following the pandemic bump.

In Q1 2021, at the peak of the COVID lockdowns, when everyone was searching for alternative shopping options, Pinterest rose to 478 million users, before sliding back over the subsequent yr to 431 million. Since then, it’s been steadily regaining its footing, so while its growth has slowed on this quarter, it’s maintaining an upward trajectory, though slower growth will logically spook the market.

What’s particularly concerning on this respect, nevertheless, is that Pinterest is definitely losing ground in its most lucrative user markets. U.S. growth has stagnated, while European usage declined, with all of its recent users coming from the ‘Rest of the World’ category.

Which just doesn’t generate as much revenue for the app.

Pinterest Q2 2023

Pinterest is clearly reliant on the North American market, and while global expansion will facilitate recent opportunities, as you possibly can see in these charts, the revenue impact of such pales as compared to its key centers.

The incontrovertible fact that EU users are seemingly losing interest is a concerning sign, while Pinterest must see no less than some growth within the U.S. to spice up its revenue potential. It hasn’t increased its U.S. user count for essentially a yr now, and that’s something that’ll come under more scrutiny as analysts look to project the app’s future potential.

But immediately no less than, Pinterest is maintaining revenue growth, posting a 6% year-over-year increase to $705 million for the period.

Pinterest Q2 2023

It’s regular, and it’s not going to blow anybody away. But along with cost-reduction measures, Pinterest is maintaining its margins, and growing its business opportunities, which can see it hold firm for now amid shifting market conditions.

In terms of usage, Pinterest says that sessions, impressions, and Pin saves all grew faster than MAUs, which it claims is indicative of it ‘deepening engagement with our user base’. In other words, while Pinterest is probably not adding a heap of latest users, those which are using the app are engaging for longer, and more often, so it’s in a greater position to monetize its most engaged audience.

Though again, you’d want more of those users to be within the U.S. and EU, but 465 million engaged shoppers remains to be a really worthwhile audience, which many retailers, specifically, might be inquisitive about.

Pinterest also notes that it’s seeing solid growth in usage amongst younger audiences:

“In Q2, Gen Z were our largest contributor to overall engagement growth and the fastest growing cohort, growing double digits and accounting for a bigger portion of our overall mix.”

That’s also indicator for future success, but lots of that is projecting forward, with the immediate results reflecting more of a holding pattern for the app.

Pinterest also says that it’s seeing engagement growth in various key verticals, including men’s fashion, autos, health, and travel, again highlighting expanded opportunity.

Auto marketing has emerged as a much bigger focus for the app, in a distinct segment that many wouldn’t expect, and it’s value highlighting on this context, as Pinterest does see lots of engagement in several verticals which are outside of its normal DTC focus.

So what do these results suggest for marketers?

Pinterest stays a potentially worthwhile consideration for a wide selection of brands, and really, it is advisable explore the app for yourself to grasp your opportunities, and the way brands in your area of interest are performing.

The 465 million users on Pinterest amount to a giant audience with a wide selection of interests, and you should use tools like Pinterest Trends to get a handle on what individuals are engaging with, and the way that pertains to what you are promoting.

It’s not exploding with recent users, and a few of the growth numbers listed below are a priority. But with such a giant group of users coming to the app with shopping intent, there are still significant opportunities for the best brands.

Read the complete article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Apple spotlights global fintech ambitions with ‘Pay the Apple Way’ campaign

Next Post

70% of SMB marketers willing to pay more for tools with AI or automation | MarTech

Related Posts

JCPenney does wedding season on a budget amid turnaround
Social Media

JCPenney does wedding season on a budget amid turnaround

June 30, 2025
Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers
Social Media

Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers

June 27, 2025
Sociable: Pinterest shares tips for aligning Pin listings with visual search
Social Media

Sociable: Pinterest shares tips for aligning Pin listings with visual search

June 26, 2025
LG continues positivity push with AI-powered ‘Radio Optimism’
Social Media

LG continues positivity push with AI-powered ‘Radio Optimism’

June 26, 2025
E.l.f. brings AI-powered color-matching for makeup to Pinterest
Social Media

E.l.f. brings AI-powered color-matching for makeup to Pinterest

June 17, 2025
Sociable: WhatsApp launches ads in status updates, channel subscriptions
Social Media

Sociable: WhatsApp launches ads in status updates, channel subscriptions

June 16, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Agency’s Cannes Lions awards revoked for use of AI, safeguards introduced

Agency’s Cannes Lions awards revoked for use of AI, safeguards introduced

June 30, 2025
IAB standardizes gaming campaign measurement with new framework

IAB standardizes gaming campaign measurement with new framework

June 30, 2025
How Target is tackling back-to-school marketing with dual campaigns

How Target is tackling back-to-school marketing with dual campaigns

June 30, 2025
How Will Google’s Project Mariner Redefine Usability and User Testing?

How Will Google’s Project Mariner Redefine Usability and User Testing?

June 30, 2025
5 Website Design Mistakes Killing Your Conversions (And How to Fix Them)

5 Website Design Mistakes Killing Your Conversions (And How to Fix Them)

June 30, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.