ariMarketing News
Thursday, June 5, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Social Media

TikTok leans on AI, search in bid to advertisers at annual summit

June 5, 2025
in Social Media
106 4
A A
0
21
SHARES
690
VIEWS
Share on FacebookShare on Twitter

 

  • TikTok unveiled a bunch of features designed to increase the app’s appeal to advertisers at its fifth annual TikTok World product summit earlier this week, according to an organization blog post.
  • New features include expanded branding solutions, creative and artificial intelligence (AI) powered tools, automation features and search capabilities. A brand new analytics platform called TikTok Market Scope allows advertisers to higher understand and activate audiences across every stage of the funnel. 
  • The platform also announced an AI-powered Search Center platform meant to simplify buying search ads on TikTok through keyword suggestion and artistic tools and measurement capabilities. The latest updates come because the ByteDance-owned app’s fate in the U.S. stays uncertain.

TikTok has been a number one player in social media marketing for the past five years. Even with a cloud hanging over its head, industry forecasts predict TikTok’s ad revenue will rise 24.5% yr over yr to $32.4 billion in 2025, assuming the service doesn’t go dark. Accordingly, TikTok is showcasing all that it might do to help marketers grow their businesses.

“We have been listening to our promoting partners and developed modern products for every stage of the marketing funnel,” said David Kaufman, global head of product operations and solutions at TikTok, in a press release. 

At the highest of the brand new product list is TikTok Market Scope, a brand new analytics platform that gives advertisers with a view across the whole consideration funnel, enabling them to understand precisely what motivates their audiences. The platform can be introducing a brand new mid-funnel product, Brand Consideration ads, that evaluates audiences based on greater than a dozen mid-platform behaviors including commenting, searching, sharing and following to move consumers from awareness to consideration.

TikTok can be adding latest features to its TikTok One creative platform. TikTok One Insight Spotlight helps marketers understand the content their audiences are watching after which utilizes first-party data to discover emerging trends, enabling brands to construct more practical engagement strategies. A brand new Content Suite feature enables marketers to find and access user-generated videos that mention their brand or products, and convert them into promoting content. The latest feature surfaces 40 times more relevant and impactful results than simply searching in the app, according to TikTok’s internal data.

TikTok also unveiled a brand new AI-powered Search Center platform inside its TikTok Ads Manager to simplify the means of buying ads on TikTok. Search Center includes keyword suggestion tools, measuring capabilities and artistic tools. Search has grow to be big business for TikTok, with 1 / 4 of users looking for something throughout the first 30 seconds of opening the app and overall search growth increasing by 40% over last yr, per TikTok.

Also on the AI front, TikTok said it might scale three of its AI-powered tools, TikTok Symphony, Smart+ and GMV Max, into its platform to enhance the accountability, scale and impact of performance campaigns in addition to greater brand safety tools for ad placement. The company may also launch latest Media Mix Modeling badges for marketing partners to drive investment and impact across media channels, and expand the TopView premium ad placement, which places an ad at the highest of the app when it’s opened.

Read the total article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return

Related Posts

McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return
Social Media

McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return

June 5, 2025
Sociable: Meta’s reportedly expects to offer fully automated AI ads by 2026
Social Media

Sociable: Meta’s reportedly expects to offer fully automated AI ads by 2026

June 2, 2025
RXBar scrubs corporate jargon from social feeds in battle against B.S.
Social Media

RXBar scrubs corporate jargon from social feeds in battle against B.S.

June 2, 2025
Kinder Chocolate lets kids’ imaginations run wild in new campaign
Social Media

Kinder Chocolate lets kids’ imaginations run wild in new campaign

May 30, 2025
SMBs rely heavily on social media for marketing and growth, study says
Social Media

SMBs rely heavily on social media for marketing and growth, study says

May 22, 2025
Uno plays into game night trend with themed social clubs
Social Media

Uno plays into game night trend with themed social clubs

May 21, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

TikTok leans on AI, search in bid to advertisers at annual summit

TikTok leans on AI, search in bid to advertisers at annual summit

June 5, 2025
Venmo taps ‘White Lotus’ stars for push beyond peer-to-peer payments

Venmo taps ‘White Lotus’ stars for push beyond peer-to-peer payments

June 5, 2025
WPP Media launches AI-driven tool to push beyond ID-based targeting

WPP Media launches AI-driven tool to push beyond ID-based targeting

June 5, 2025
Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem

Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem

June 4, 2025
Report finds consumers want deals from AI, not simulated conversation

Report finds consumers want deals from AI, not simulated conversation

June 4, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.