ariMarketing News
Wednesday, October 4, 2023
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Entrepreneurship

Budweiser sends soccer fans on scavenger hunt in countdown to World Cup

September 3, 2022
in Entrepreneurship
106 4
A A
0
21
SHARES
690
VIEWS
Share on FacebookShare on Twitter

  • Budweiser scattered hundreds of prize boxes in major cities for soccer fans to discover as part of its sponsorship as the official beer of the FIFA World Cup, according to a news release. The campaign is not running in the U.S. 
  • The scavenger hunt promotion, which kicks off Aug. 13, marks 100 days until the global soccer event. The prize boxes contain signed memorabilia, access to a year’s supply of beer and tickets to the tournament.  
  • Earlier this week, Budweiser and athlete partners teased QR codes on their social media accounts to pique fan curiosity. Scanning the codes reveals coordinates leading to the prize boxes, layering in a mobile aspect to the push.  

The World Cup is still months away, but Budweiser is looking to stoke early excitement around its involvement with the tournament through the prize box scavenger hunt. The AB InBev brand is tying together a mix of mobile and out-of-home (OOH) elements and its ambassador relationships to get fans involved, with the chance to win grand-prize tickets to the event in Qatar. 

Leo Messi, Neymar Jr. and Raheem Sterling — three soccer superstars — all factor into the effort and have been teasing the campaign on social media this week. An earlier Instagram post by Messi had generated over 1.4 million likes at press time. 

Messi also stars in an ad where he acts as the master orchestrator of the prize drops. The spot, which draws on the style of gritty espionage thrillers, sees the forward deploy a crack team to place red boxes bearing the Budweiser branding in various cities around the globe. Neymar Jr. and Sterling make cameos as well. 

In real life, Budweiser has set up QR codes at locations that carry meaning for its athlete partners. The codes appear in OOH placements on Wembley Stadium, near where Sterling grew up, as well as the street where Messi started playing soccer in Argentina and Pacaembu Stadium in Brazil, where Neymar Jr. had his first professional match. Conceptually, the marketer is trying to draw a link between soccer’s past, present and future.

“This year’s tournament is a unifying global moment that celebrates the possibilities of what’s to come and the athletes that continue to inspire us,” said Todd Allen, global vice president of marketing of Budweiser, in a press statement.

Budweiser has worked with FIFA for decades, with this year’s World Cup its tenth as a sponsor. While soccer has seen growing traction in the U.S., Budweiser is not running the prize box promotion there. However, a website page promises “several surprises” in the near future. 

FIFA’s choice of Qatar for the 2022 tournament previously drew pushback, including from sponsor Budweiser, amid allegations that officials bribed the sports organization to secure the hosting duties. 



Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

AI Challenges For Digital Marketers In 2022

Next Post

Ryan Reynolds’ Maximum Effort inks first-look deal with FuboTV

Related Posts

Tazo taps Issa Rae to celebrate independent cafes
Entrepreneurship

Tazo taps Issa Rae to celebrate independent cafes

September 28, 2023
Paramount, CBS launch sports creator studio ahead of Super Bowl LVIII
Entrepreneurship

Paramount, CBS launch sports creator studio ahead of Super Bowl LVIII

September 25, 2023
Green Giant taps Corn Kid’s enthusiasm for first national campaign in 7 years
Entrepreneurship

Green Giant taps Corn Kid’s enthusiasm for first national campaign in 7 years

September 20, 2023
Frito-Lay enrolls Megan Thee Stallion at Flamin’ Hot University
Entrepreneurship

Frito-Lay enrolls Megan Thee Stallion at Flamin’ Hot University

September 19, 2023
NYX turns Gen Z stars into Universal Monsters for Halloween campaign
Entrepreneurship

NYX turns Gen Z stars into Universal Monsters for Halloween campaign

September 19, 2023
Lysol debuts Air-aoke pop-up to showcase new sanitizer’s power
Entrepreneurship

Lysol debuts Air-aoke pop-up to showcase new sanitizer’s power

September 14, 2023
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Sociable: TikTok experiments with ad-free subscriptions

Sociable: TikTok experiments with ad-free subscriptions

October 4, 2023
State Farm seizes on fan mania around Taylor Swift’s rumored relationship

State Farm seizes on fan mania around Taylor Swift’s rumored relationship

October 3, 2023
How Artificial Intelligence is Revamping the Home Services Industry Worldwide

Revolutionizing Digital Marketing Strategies in the Home Services Industry Worldwide

October 3, 2023
Digital Marketing Agencies for Sale in 2023

Digital Marketing Agencies for Sale in 2023

October 3, 2023
Microsoft debuts platform to help retailers launch and scale an ad business

Microsoft debuts platform to help retailers launch and scale an ad business

October 3, 2023
ariMarketing News

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.