ariMarketing News
Sunday, June 4, 2023
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Entrepreneurship

Rémy Martin, Usher mark Vegas residency with immersive experience

September 7, 2022
in Entrepreneurship
108 2
A A
0
21
SHARES
690
VIEWS
Share on FacebookShare on Twitter

  • Rémy Martin, owned by Rémy Cointreau, has teamed up with Grammy Award-winning musician Usher on a campaign to promote a new immersive experience that will accompany the musician’s Las Vegas residency at Park MGM, per a press release.
  • The campaign, “Usher x Rémy Martin 1738: A Taste of Passion,” features a limited-edition bottle made with artificial intelligence technology and an accompanying NFT. Fifty bottles will be made, with 25 available for purchase on July 29 on BlockBar, an online marketplace that deals in NFTs for high-end spirits and wines. The campaign was imagined by creative agency the Fred & Farid Group.
  • The collaboration marks the latest in over a decade-long relationship between the artist and the brand, which first worked together on Usher’s “OMG World Tour,” and is meant to excite consumers using emerging technology.

The latest initiative between Usher and Rémy Martin marks a continued effort by the centuries-old company to position itself for the modern consumer. The Las Vegas interactive event, dubbed “A Taste of Passion Experience,” will accompany Usher’s “My Way” residency, serving guests a multi-sensory experience and an array of Rémy Martin 1738 Accord Royal cocktails curated in collaboration with the artist. The in-person experience will run select nights from July 15 to October 29 and adds an additional layer that may excite people looking to get back into the world following pandemic restrictions.

The bottle, coined “Usher x 1738 A.I. Powered,” was designed by Usher using his own “musical vocabulary” to describe what smelling Rémy Martin 1738 Accord Royal is like. Using AI technology, known as Generative Adversarial Neural Networks and Contrastive Language-Image Pre-Training, the team took what Usher said and created avant-garde images to invoke those feelings, adding an additional level of innovation to the experience.

The bottle is black and features a special seal celebrating the 25th anniversary of “My Way,” the album that launched Usher into stardom. Of the 50 bottles produced, 25 will be given to Usher to celebrate his anniversary while the other 25 bottles will be for sale. The NFT, which can be “burned” in exchange for the physical bottle if the buyer chooses, will be priced at $500, payable by either credit card or with the cryptocurrency Ethereum. This is significantly higher than the usual price of Rémy Martin 1738 Accord Royal, which typically retails for around $67.

“For nearly 300 years, excellence has been at the core of Rémy Martin, and through this partnership we’ve reached an incredible milestone, where we see brilliance breakthrough at the intersection of art, fine cognac, and technology,” said Amaury Vinclet, global executive director of Rémy Martin in a press release.

Rémy Martin has long taken steps to integrate itself into popular culture with modern technology. Previous initiatives include a mixed reality experience and NFC technology. This strategy is especially important, as e-commerce is a large factor contributing to cognac’s growth.

Usher’s residency, which comes as Sin City continues its slow economic recovery caused by the pandemic, is also an ideal setting for the immersive experience. Cognac, like Las Vegas, has luxury connotations. Additionally, Las Vegas residencies, once signs that a musician’s career was over, are now proof of success, attracting artists in their prime, such as Lady Gaga, Usher and Adele. Taking part in a residency allows for brands to get in on a resurging past time, one that has become increasingly popular with young people.

Cognac, a brandy distilled in the Cognac region of France, has seen surging popularity in recent years. Despite bad weather and supply issues, cognac sales have risen in value by 31% in 2021. Cognac, which is produced in limited quantities, is almost exclusively produced for foreign consumption, with only 5% of it remaining in France. While the majority of it goes to the U.S., China’s cognac consumption has also risen dramatically.

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Promoting a Website vs Mobile App: Differences in the Marketing Strategy

Next Post

GroupM launches framework for cutting carbon emissions from ads

Related Posts

Maybelline enlists its first-ever digital avatar for mascara launch
Entrepreneurship

How legacy beauty brands are aging down to reach Gen Z

June 2, 2023
Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’
Entrepreneurship

Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’

June 1, 2023
LinkedIn emphasizes the power of networking in global push
Entrepreneurship

LinkedIn emphasizes the power of networking in global push

May 30, 2023
Invisalign rejects the hassle of braces for creator-led social media push
Entrepreneurship

Invisalign rejects the hassle of braces for creator-led social media push

May 26, 2023
At Brandcast, YouTube weds power of NFL to creators like MrBeast
Entrepreneurship

At Brandcast, YouTube weds power of NFL to creators like MrBeast

May 18, 2023
Pepsi presses play on summer with Bad Bunny, Apple Music
Entrepreneurship

Pepsi presses play on summer with Bad Bunny, Apple Music

May 18, 2023
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Twitter loses two executives in charge of trust and safety

Twitter loses two executives in charge of trust and safety

June 3, 2023
Gaming Industry Trends We Expect to See in 2023

Gaming Industry Trends We Expect to See in 2023

June 2, 2023
Verizon-owned Visible launches Pride Month game show ‘No Straight Answers’

Verizon-owned Visible launches Pride Month game show ‘No Straight Answers’

June 2, 2023
Wendy’s and T-Pain remix ‘Buy U A Drank’ for Frosty push

Wendy’s and T-Pain remix ‘Buy U A Drank’ for Frosty push

June 1, 2023
Heinz honors ‘irrational’ fan love in first unified global brand platform

Heinz honors ‘irrational’ fan love in first unified global brand platform

June 1, 2023
ariMarketing News

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.