ariMarketing News
Tuesday, March 28, 2023
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
en English
zh-CN 简体中文en Englishfr Françaisde Deutschhi हिन्दीit Italianoja 日本語ru Русскийes Españolta தமிழ்th ไทยtr Türkçe
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing B2B Marketing

Dentsu adds Web3 features to advertising tool kit

September 12, 2022
in B2B Marketing
109 2
A A
0
21
SHARES
691
VIEWS
Share on FacebookShare on Twitter

  • Dentsu is looking forward with the launch of its new unit, the web3 club, according to a company release. 
  • The offering was launched by Dentsu’s Innovation Initiative organization and will utilize business designers, creators, content directors, data scientists, engineers and other professionals across the holding company’s network in effort to help clients activate in the Web3 space. 
  • The web3 club will also partner with other external organizations that research and document technology developments. The strategic move follows similar initiatives from other agencies and holding companies looking to gain a competitive advantage in the space.

The Web3 market is projected to exceed $81.5 billion by 2030, according to Emergen Research. Yet, capitalizing on those revenues will require an understanding of new technologies, complicated legal and financial frameworks and unfamiliar cultures and business practices. Dentsu’s web3 club is looking to do the heavy lifting and could give it an edge as Web3 strategies continue to be carefully hashed out.

The agency’s new unit will center around specific initiatives including planning and executing NFT policy, designing a new Web3-based economy, developing modules for NFT policy and promoting the formation of a viable and stable Web3 market. It has also enlisted an advisor, Souta Watanabe, CEO of Stake Technologies, the company behind Japanese public blockchain Astar Network. The recruitement could help bolster web3 club’s research and development and the unit will also seeother partnerships with external organizations who document developments in the space.

Dentsu is now one of many organizations establishing a dedicated unit to help clients navigate the emerging metaverse economy. Earlier this month, Mediahub Worldwide announced a partnership with metaverse development studio LandVault to help clients understand and become comfortable with metaverse activations. Similarly, WPP launched a partnership with Epic Games to help skill agency creatives in the development of custom brand experiences in Fortnite and how to use Epic’s Unreal Engine for real-time 3D creation and virtual production. In August, Denstu launched Dentsu VI, a virtual identity service, as it prepares clients for the metaverse.

Dentsu’s formation of the web3 club comes just days after a company reorganization that will combine the company’s two business units – Dentsu Japan Network and Dentsu International – under one global management team. Under the new structure, the company will be led by current Dentsu Group President and CEO Hiroshi Igarashi. Dentsu International Global CEO Wendy Clark will leave the company at the end of the year. Along with the merger, Dentsu will create a new client support platform that will bring together the company’s diverse capabilities into one Integrated Growth Solutions offering.

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Are SpaceX and Apple Working Together for the New iPhone 14 Satellite Feature?

Next Post

How to Find Unlimited Content Ideas for Social Media in 2022

Related Posts

Fox’s Tubi boosts AVOD offering with planning, measurement deals
B2B Marketing

Fox’s Tubi boosts AVOD offering with planning, measurement deals

March 27, 2023
Top trade bodies to revise terms and conditions of internet advertising
B2B Marketing

Top trade bodies to revise terms and conditions of internet advertising

March 16, 2023
How Silicon Valley Bank’s collapse could compound a marketing slowdown
B2B Marketing

How Silicon Valley Bank’s collapse could compound a marketing slowdown

March 14, 2023
Brands scrutinize video ad budgets as upfronts approach
B2B Marketing

Brands scrutinize video ad budgets as upfronts approach

March 13, 2023
Audi tests personalized QR codes in streaming ads
B2B Marketing

Audi tests personalized QR codes in streaming ads

March 9, 2023
GroupM, Warner Bros. Discovery boost brand opportunities around diverse content
B2B Marketing

GroupM, Warner Bros. Discovery boost brand opportunities around diverse content

March 8, 2023
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

WPP expands influencer marketing buy-in with Goat acquisition

WPP expands influencer marketing buy-in with Goat acquisition

March 27, 2023
Top 5 AI Marketing Companies & AI Marketing Campaigns That Will Inspire You

Top 5 AI Marketing Companies & AI Marketing Campaigns That Will Inspire You

March 27, 2023
Digital Marketing For Fashion and Clothing Brands: How To Build A Profitable Business

Digital Marketing For Fashion and Clothing Brands: How To Build A Profitable Business

March 27, 2023
Website Designer and Web Developer – The Difference

Website Designer and Web Developer – The Difference

March 27, 2023
The Key to Innovation

The Key to Innovation

March 27, 2023
ariMarketing News

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.