ariMarketing News
Monday, March 27, 2023
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
en English
zh-CN 简体中文en Englishfr Françaisde Deutschhi हिन्दीit Italianoja 日本語ru Русскийes Españolta தமிழ்th ไทยtr Türkçe
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing Content Marketing

The Impact of Globalisation on B2B Marketing

September 7, 2022
in Content Marketing
109 1
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

As globalisation increases, its impact on businesses becomes more visible. So, what can globalisation do for B2B marketing campaigns?

The world is shrinking

Thanks to globalisation, our world is shrinking. Spurred on by the spread of easy internet access, businesses of all sizes have the opportunity for global growth.

You need only consider the clichéd, “built a software program in their basement” story to know that designing a product in Stoke-on-Trent and selling it to Silicon Valley is now well within the realms of possibility. This new reality is exciting and potentially lucrative, but it comes with a unique set of challenges that your business will need to address when planning out future B2B marketing strategies.

Essentially, our shrinking world has provided companies with a much broader target market. Successfully marketing your product on a global scale requires that your business stays up to date with trends and changes in your industry across the world. It’s imperative that you fully understand the specific needs, values and pain points of your target audience if you wish to market effectively to them.

Get to know your audience

Whether you’re developing content for a blog or planning an advertising campaign for a new product, you must first get to know the varying local nuances of your target market. What languages do they speak? Are there any cultural differences you need to be aware of? Don’t make assumptions about the needs and pain points of your audience – conduct market research so that you can make informed decisions in your marketing strategy.

When entering foreign markets, it’s worth building relationships with potential partners and customers ahead of launching your marketing efforts. Reach out to prospects, organise meetings and work on building up a local presence to show that you are invested in the new location. After all, to some extent, it’s not just about what you know, but who you know.

Part of familiarising yourself with your audience also involves identifying the best channels to use to market to them. The channels you currently focus on may not be appropriate or effective in other markets.

In some parts of the world it may be wise to invest more in mobile marketing channels than you do at home, while in others, offline channels like events may be pivotal to your marketing efforts when you first launch. Take time to research the most popular apps in different regions to ensure that your efforts aren’t wasted on the wrong platforms.

Tailor your content

Once you’re familiar with your target audience, the next order of business is in tailoring your marketing techniques and content accordingly. Let’s say, for instance, that your US-based company is promoting the next big cloud-based platform and you want to target the African market. Here is a hypothetical example of how and why you may need to adapt your content and approach:

The government in South Africa has re-introduced a rota of nationwide electricity rationing – otherwise known as load shedding – to help prevent the collapse of the power grid, as supply fails to keep up with demand. Alongside a wide range of inconveniences, these daily electricity “blackouts” also cause computer systems to shut down. Data security and protection are at risk as a result, and businesses are in danger of losing any information created or uploaded since their last backup.

When designing your content strategy for this market, you’ll need to address these issues. Your marketing content should home in on the pain points that frustrate your potential customers and cause their business the most trouble. By understanding their problems, you can present your cloud-based platform as a solution. So, in this instance, you would place an emphasis on the automatic backups, data security and the ability to work from multiple devices that require no electricity to run.

Widened horizon, narrowed focus

Increased globalisation allows businesses to have a greater impact on their product or message. Globalisation has broadened the horizons of B2B marketing by breaking down the borders between countries and extending the reach to foreign clientele. Access to mass markets can lead to increased sales for businesses, while consumers can benefit from full product variety and competitive pricing.

Though horizons are inevitably widened as a result of globalisation, businesses must be careful to retain a narrow focus in their B2B marketing. When it comes to advertising, marketing, and product development, one size certainly does not fit all.

It’s imperative that businesses spend time getting to know their audience and designing varying strategies to attract the target buyers in each location. To run successful B2B marketing campaigns, brands must always stay up to date with technology innovations, economic trends and competition within the different countries they intend to target.

Like Pandora’s box, globalisation can’t ever be closed or put away. It’s here for good, and it’ll keep changing the way that B2B marketing works. It’s our job as marketers to figure out how we can use it to our benefit.

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

What Are the Advantages of Google Ads Sitelink Extensions?

Next Post

Jack in the Box welcomes back most famous employee Mark Hamill

Related Posts

HubSpot CRM introduces AI-powered tools to boost productivity
Content Marketing

HubSpot CRM introduces AI-powered tools to boost productivity

March 8, 2023
Yext launches ‘first CMS that generates its own content’
Content Marketing

Yext launches ‘first CMS that generates its own content’

March 6, 2023
The Best Ways to Grow Your Personal Brand Through Blogging
Content Marketing

The Best Ways to Grow Your Personal Brand Through Blogging

December 6, 2022
The Endless Possibilities of Podcasting
Content Marketing

The Endless Possibilities of Podcasting

November 30, 2022
7 Little Changes That Will Make a Big Difference in Your Content Marketing
Content Marketing

7 Little Changes That Will Make a Big Difference in Your Content Marketing

November 11, 2022
How to Increase Conversion Rates with Video Content in 2023
Content Marketing

How to Increase Conversion Rates with Video Content in 2023

November 11, 2022
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Fox’s Tubi boosts AVOD offering with planning, measurement deals

Fox’s Tubi boosts AVOD offering with planning, measurement deals

March 27, 2023
WPP expands influencer marketing buy-in with Goat acquisition

WPP expands influencer marketing buy-in with Goat acquisition

March 27, 2023
Top 5 AI Marketing Companies & AI Marketing Campaigns That Will Inspire You

Top 5 AI Marketing Companies & AI Marketing Campaigns That Will Inspire You

March 27, 2023
Digital Marketing For Fashion and Clothing Brands: How To Build A Profitable Business

Digital Marketing For Fashion and Clothing Brands: How To Build A Profitable Business

March 27, 2023
Website Designer and Web Developer – The Difference

Website Designer and Web Developer – The Difference

March 27, 2023
ariMarketing News

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.