Are you trying to figure out new ways to attract people to your website? Well, you have probably heard of pay-per-click marketing. Indeed, having ads is a popular way to get new visitors to your site and it can be worth the expense.
But, there is also something else you can try. We are talking about Google Ads sitelink extensions.
If you have not heard about this before, it is time to get on board and check it out for yourself. Let’s talk about what they are and the advantages you can enjoy with Google ads sitelink extensions.
What are Google Ads Sitelink Extensions?
Let’s start simple and talk about what Google ads sitelink extensions are. This way, you can really gain an understanding of how they can be advantageous for your website. Essentially, imagine your typical PPC ad. Well, you can expand on this and you are able to add up to four links to this ad.
This means that you can direct your audience to certain pages of your site that you think are going to be beneficial to them. ClickSlice expands on this and you can go to the site to learn more about exactly what Google ads sitelink extensions are.
Essentially, the links are going to consist of a headline and two description lines.
A lot of people are not sure about using Google ads sitelink extensions at first and whether you should really offer them to your audience. But, you will find that most experts recommend using them. In particular, they can make sure that your ads are successful and that you can see the results you want.
Now it is time to consider the advantages of sitelinks.
Boost Click-Through Rate
Do you want to improve your click-through rate or CTR? Using Google ads sitelink extensions can be a way to do this. There are some people that are skeptical about ads they see online and their relevance. But, this is the good thing about sitelinks.
It is going to be clear where they are directing you and it can be a way for people to see they are going to get what they want from that website.
Just make sure that the links you do provide are what an audience is going to want to see. This includes making sure the descriptions are eye-catching and want to make you click on the link.
No Additional Costs
Website owners worry about a lot of things. But, one of them is about the cost of Google ads sitelink extensions. Everyone is working to a budget and they do not want to pay more than they have to.
But, the good thing about the sitelinks is that they are not going to cost you any more money. You are free to use them on your website and you will pay the same amount of money per click.
There are no increased fees to worry about. Thus, the cost-per-click is going to remain the same for your website.
Improve User Experience
It does not matter what you are doing with your website. You want to make sure that your visitors are having a great time. This means making sure pages are engaging and interesting, as well as providing all of the information visitors need.
Well, this is the good thing about Google ads sitelink extensions. They can be a way to improve user experience and make sure that people like your website.
In particular, this can be a way for you to reach out and offer your audience relevant links. This can help them find the information they need. Nobody wants to have to search for hours on the internet. So, relevant links allow users to find details quickly and easily.
Ensure Best Ad Results
When you are operating an ad campaign, the aim is to make sure that it is successful. After all, you are paying for it and you want to enjoy a boost to your site traffic.
A lot of website owners report success when using sitelinks.
Overall, it is able to boost the performance of their campaign, which gives them peace of mind. Each sitelink is going to direct people exactly to where they want to go.
They will not have to search on your website and there is no risk of them losing interest while they are doing this.
You are simplifying things for your audience and this is going to work in your favor.
Read the full article here
