ariMarketing News
Sunday, July 13, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing Video Marketing

Amazon picks Nielsen to measure ‘Thursday Night Football’ streams

September 8, 2022
in Video Marketing
109 2
A A
0
21
SHARES
691
VIEWS
Share on FacebookShare on Twitter

  • Nielsen and Amazon signed a three-year measurement agreement around the e-commerce giant’s broadcasts of NFL “Thursday Night Football,” per a press release.
  • Beginning with the 2022 season, Nielsen will measure full coverage of the program on Prime Video and Twitch, along with over-the-air stations in local markets and out-of-home viewing. “Thursday Night Football” will be measured and processed like all other NFL games using Nielsen’s panel.
  • Nielsen bills the first-of-its-kind deal as evidence that its embattled national TV measurement service is able to handle changes to consumer viewing behaviors. Amazon is providing advertisers with metrics from its platform that combine first- and third-party data.

Nielsen’s pact with Amazon around “Thursday Night Football” demonstrates how the measurement firm is evolving its offerings amid a shifting TV landscape and other challenges to its long-standing industry dominance. The deal represents the first time a streaming service will have a live program measured as part of Nielsen’s national TV ratings. Amazon last year nabbed the exclusive rights to the coveted “Thursday Night Football” program in an historic 11-year agreement. 

Nielsen is arguing for the continued viability of its national TV ratings panel by porting the solution to Amazon’s digital model, with plans to measure pregame, in-game and post-game content on Prime Video and Twitch the same way the firm does for other NFL games. The move also provides advertisers with the same metrics used across national networks for some of TV’s top telecasts.

“We are committed to delivering comparable, comprehensive measurement of all audiences, across all platforms, and this agreement to measure [‘Thursday Night Football’] viewership is a testament to that commitment,” said Deirdre Thomas, managing director for U.S. audience measurement product sales at Nielsen, in a statement.

For Amazon, the use of Nielsen’s tools allows advertisers to make “apples-to-apples” comparisons across their media investments, said Srishti Gupta, director of media measurement at Amazon Ads, in a statement. The tech giant is also able to provide advertisers with insights around brand awareness, engagement and sales. The combination of first- and third-party data demonstrates the power of Amazon’s capabilities as an ad platform. Amazon’s ad sales segment grew revenue 18% year-on-year to $8.76 billion in the second quarter.

Scoring measurement rights for “Thursday Night Football” is a big win for Nielsen, which has faced continued struggles amid the decline of linear TV and the rise of streaming. The pressure reached its peak last year when it lost accreditation from industry watchdog Media Rating Council over measurement discrepancies that arose during the height of the pandemic. 

Nielsen last week announced additions to its panel assets and expects to complete the required audit components for re-accreditation in the next quarter. It has also worked to launch its Nielsen One cross-platform measurement solution, which it plans to bring to market by the end of the year. Nielsen in April was acquired by a private equity consortium for $16 billion. 

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Legacy ad agency outlooks perk up despite fragile environment

Next Post

Shopify adds collaboration tool to connect brands with content creators

Related Posts

‘Superman’ takes over Roku with first-to-market search integrations
Video Marketing

‘Superman’ takes over Roku with first-to-market search integrations

July 11, 2025
Ben’s Original refreshes identity 5 years after dropping ‘Uncle’
Video Marketing

Ben’s Original refreshes identity 5 years after dropping ‘Uncle’

July 8, 2025
Coke brings personalized touch to Disney ‘Star Wars’ collaboration
Video Marketing

Coke brings personalized touch to Disney ‘Star Wars’ collaboration

July 1, 2025
DoorDash parodies horror classics in pitch to budget-crunched parents
Video Marketing

DoorDash parodies horror classics in pitch to budget-crunched parents

June 27, 2025
Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’
Video Marketing

Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’

June 26, 2025
Blue Moon slices into comedy for first celebrity partnership
Video Marketing

Blue Moon slices into comedy for first celebrity partnership

June 26, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

July 10, 2025
Sprite leans into Gen Z’s love for spicy flavors with global campaign

Sprite leans into Gen Z’s love for spicy flavors with global campaign

July 10, 2025
American Eagle drives in-store back-to-school shopping with Snap Map

American Eagle drives in-store back-to-school shopping with Snap Map

July 10, 2025
Brands’ retreat from Pride costs them credibility

Brands’ retreat from Pride costs them credibility

July 9, 2025
WPP CEO says tariffs will ‘undoubtedly’ impact ad-spending plans

WPP’s outlook sinks as advertising faces worsening macro conditions

July 9, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.