ariMarketing News
Wednesday, March 29, 2023
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
en English
zh-CN 简体中文en Englishfr Françaisde Deutschhi हिन्दीit Italianoja 日本語ru Русскийes Españolta தமிழ்th ไทยtr Türkçe
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing Video Marketing

How pandemic trends will continue to inform consumer behavior in 2023

February 25, 2023
in Video Marketing
108 2
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

NEW YORK — Consumer behavior will remain difficult to map out in 2023, but the lingering effects of the pandemic could clue marketers in on what’s to come in the months ahead, said Mark Mathews, vice president of research development and industry analysis at the National Retail Federation (NRF), at the organization’s Big Show on Tuesday. For example, the blossoming world of connected TV (CTV) — projected to continue growing this year — is being fed by consumers who got acquainted with at-home viewing in the midst of earlier lockdown periods.

“There are some behaviors that we’ve developed during the pandemic, like streaming instead of necessarily going to the movie theaters, [that] will stick around longer than we expect,” Mathews said.

Mathews was joined by Katherine Cullen, senior director of industry and consumer insights at NRF, and Jonathan Silver, CEO and founder of Affinity Solutions, for a press briefing during the conference. The trio shared consumer behavior predictions based on data collected by Affinity, touching on the lingering effects COVID-19 will have on spending habits, along with the role the current macroeconomic climate will play.

Pandemic reserves diminish

COVID-19 has had some unusual effects on consumers. For example, spending spiked during the pandemic, Mathews said, but savings also rose 34%, allowing for a $2 trillion dollar reserve. The phenomenon could be explained by consumers gaining flexibility to cut back on some categories — like gas, travel fees and eating outside the home — while stimulus checks further padded out pockets. 

This massive reserve of cash may also help to explain why consumer habits stumped analysts as the economy worsened last year. Amid inflation, it is typically expected that budgets for essentials like food increase while those for non-essentials, such as clothing and travel, see a dip.

So far, those effects have not been felt as dramatically as expected. However, as the consumer outlook continues to take a negative spin due to recessionary fears, spending could take a more substantial hit. Meanwhile, the pandemic reserves will further dwindle, leading to an overall tighter period. 

“We’re burning through that at a pretty high rate,” said Silver in reference to cash reserves.

Savviness at an all-time high

As consumers eye their wallets more closely, marketers should expect behaviors like earlier shopping and a stronger value assessment to hold steady.

The thrifty consumer is here to stay, NRF panelists said, pointing out some recent examples, like holiday shopping in 2022 gearing up even earlier than it had in past years. Many of those early shoppers were wary of potential supply chain disruptions similar to what was seen in 2021. But even as those fears ease up, Cullen projects earlier holiday spending will recur for 2023.

Among other expected behaviors, consumers are likely to take every step possible to understand what they are purchasing ahead of checkout in pursuit of the best possible value, experts said. To cater to that, some brands have already begun experimenting with emerging technologies, like artificial intelligence and augmented reality, that allow consumers to visualize furniture in their homes or what a pair of shoes will look like.

While those add-ons may make for a heavy lift in the beginning, they could provide long-term benefits, as consumers return fewer goods. 

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Apple launches Business Connect, names partners as advertising ambitions intensify

Next Post

A&W addresses mascot’s ‘polarizing’ lack of pants in riff on M&M’s uproar

Related Posts

Simply Spiked’s peach lineup arrives with innuendo-laced SMS promotion
Video Marketing

Simply Spiked’s peach lineup arrives with innuendo-laced SMS promotion

March 23, 2023
Video Marketing

Walmart ramps up CTV ambitions with Innovid

March 21, 2023
Netflix fortifies advertising guarantees with help from DoubleVerify, IAS
Video Marketing

Netflix fortifies advertising guarantees with help from DoubleVerify, IAS

March 20, 2023
Campaign Trail: Smartwater elevates hydration with athletes — and Pete Davidson
Video Marketing

Campaign Trail: Smartwater elevates hydration with athletes — and Pete Davidson

March 17, 2023
Northwestern Mutual, Pinterest team to give free financial advice to Gen Z
Video Marketing

Northwestern Mutual, Pinterest team to give free financial advice to Gen Z

March 16, 2023
Amazon Prime embraces mustaches in global campaign with Olivia Wilde
Video Marketing

Amazon Prime embraces mustaches in global campaign with Olivia Wilde

March 14, 2023
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Pepsi embraces maximalism for first visual overhaul in 14 years

Pepsi embraces maximalism for first visual overhaul in 14 years

March 28, 2023
Heinz rejects imposters for ‘Ketchup Fraud’ campaign

Heinz rejects imposters for ‘Ketchup Fraud’ campaign

March 28, 2023
Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote | MarTech

Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote | MarTech

March 28, 2023
Fox’s Tubi boosts AVOD offering with planning, measurement deals

Fox’s Tubi boosts AVOD offering with planning, measurement deals

March 27, 2023
WPP expands influencer marketing buy-in with Goat acquisition

WPP expands influencer marketing buy-in with Goat acquisition

March 27, 2023
ariMarketing News

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.