ariMarketing News
Tuesday, January 31, 2023
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
en English
zh-CN 简体中文en Englishfr Françaisde Deutschhi हिन्दीit Italianoja 日本語ru Русскийes Españolta தமிழ்th ไทยtr Türkçe
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Social Media

A&W addresses mascot’s ‘polarizing’ lack of pants in riff on M&M’s uproar

January 25, 2023
in Social Media
109 1
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

  • A&W Restaurants in a tweet said it would outfit mascot Rooty the Great Root Bear in a pair of jeans moving forward due to the “polarizing” nature of his lack of pants. 
  • The statement satirizes an announcement from M&M’s earlier this week in which the confectionery marketer said it would put use of its spokescandies on “indefinite pause” following backlash to a recent rebrand. 
  • While A&W is strongly signaling Rooty’s new look is a joke, some outlets are covering the development in a straightforward manner. In any case, the restaurant marketer is successfully generating online engagement by bouncing off another company’s controversy.    

A&W is poking fun at the media uproar over M&M’s by slapping a pair of jeans on Rooty, a cartoon bear mascot used in its marketing since 1963. Both brands’ social media statements are formatted similarly and begin with the same solemn address — “America, let’s talk” — before digging into the ostensible “polarizing” discussion surrounding their characters. 

A message from A&W. pic.twitter.com/WGdF12TSyg


— A&W Restaurants (@awrestaurants) January 24, 2023

In M&M’s case, the divisiveness is real. A rebrand of its spokescandies introduced last year has tried to modernize the anthropomorphic chocolates to recognize diversity and inclusion and issues like mental health. Familiar faces were redesigned to be more grounded, while a new Purple variant was added to the lineup in September. Backlash has been swift in certain corners, with prominent right-wing figures decrying the strategy as “woke.” 

Earlier this week, M&M’s said the spokescandies would be taking a step back from the spotlight, with actress Maya Rudolph becoming the face of the brand in the interim. The timing of the announcement suggests this could all be a stunt for the Super Bowl, where M&M’s is confirmed to be running a commercial. 

Regardless, M&M’s has again set off a deluge of discourse. A&W demonstrates how brands can latch onto otherwise thorny social media discussions to boost their own profile with little effort, though in this instance, the company has risked people taking the joke seriously. In response to a Twitter user asking if the move to put pants on Rooty was real, A&W’s official account responded with a gif blaring, “NO,” in bright red letters. 

“Goodbye …. Go with a company with guts that doesn’t cave in to foolishness,” another user posted, with an attached image of rival Mug Root Beer. 

This kind of attempt at satire also points to the enduring appeal of Twitter for some brands. While many of the platform’s top advertisers have jumped ship since Elon Musk took over in November, others have remained to stay tapped into culture and post memes with viral potential.



Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Dogfish Head’s budget big game ad showcases electric football

Next Post

NatWest CMO: Marketers have reason to be optimistic in 2023

Related Posts

Heinz says it’s time to ditch Roman numerals for Super Bowl 57
Social Media

Heinz says it’s time to ditch Roman numerals for Super Bowl 57

January 27, 2023
What TikTok’s shifting US presence means for social media
Social Media

What TikTok’s shifting US presence means for social media

January 27, 2023
Snap makes latest exec appointment in monetization chase
Social Media

Snap makes latest exec appointment in monetization chase

January 27, 2023
Martha Stewart makes metaverse debut with Oreo
Social Media

Martha Stewart makes metaverse debut with Oreo

January 24, 2023
How technology changes the way beauty brands interact with consumers
Social Media

How technology changes the way beauty brands interact with consumers

January 19, 2023
9 marketing trends to watch as 2023 tests transformation bets
Social Media

9 marketing trends to watch as 2023 tests transformation bets

January 18, 2023
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Busch Light enlists Sarah McLachlan for Super Bowl LVII

Busch Light enlists Sarah McLachlan for Super Bowl LVII

January 30, 2023
Global ad spend, convenience sales, Christmas plans: 5 interesting stats to start your week

Profit warnings, digital advertising, menopause: 5 interesting stats to start your week

January 30, 2023
Has TV ad measurement’s day of reckoning finally arrived?

Has TV ad measurement’s day of reckoning finally arrived?

January 30, 2023
Molson Coors and DraftKings turn Super Bowl ad into betting opportunity

Molson Coors and DraftKings turn Super Bowl ad into betting opportunity

January 30, 2023
Unilever hails ‘brand power’ amid pledge to lead on price

Unilever hires former Heinz finance boss to replace Jope as CEO

January 30, 2023
ariMarketing News

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Marketing
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.