Video Marketing
Pepsi’s latest NFL blitz underscores larger marketing shift at soda giant
As pro football season officially gets underway, Pepsi is trying its hand at a unique playbook...
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Keurig Dr. Pepper bets big on college football with help from Disney
Keurig Dr. Pepper and Disney Advertising are ramping up an ongoing collaboration with latest initiatives around...
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Archer’s first national ad campaign pledges to ‘Stick to Real’
Archer, the marketer of beef jerky and other meat snack products, is kicking off its first...
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TikTok spotlights its influence on music culture for global campaign
TikTok this week launched a global campaign, “See Where Music Takes You,” designed to spotlight its...
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White Castle sponsors NIL-focused podcast to engage football fans
White Castle on Monday (Aug. 25) announced it can serve because the official series sponsor...
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CarMax ditches longtime tagline, repositions brand around omnichannel
CarMax unveiled a brand new brand positioning and tagline because it doubles down on omnichannel retail...
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Walmart’s booming ad business provides ‘flexibility’ amid tariff impact
Walmart’s retail media engine kept humming at a powerful clip last quarter in the newest sign...
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DoorDash boosts college football marketing with seasonal rewards, events
DoorDash on Thursday (Aug. 21) launched a campaign meant to advertise a brand new rewards...
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Streaming continues ad revenue gain on linear TV, study says
Ad spending continued its shift away from linear TV to streaming during this yr’s upfront ad-buying...
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Reese’s responds to Taylor Swift album news with advertising agility
Reese’s has jumped on the hype around Taylor Swift’s recent album with an ad that was...
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