We’ve all seen a flurry of promoting stats about Gen Z, but those haven’t at all times translated into great insights on the right way to reach this increasingly necessary demographic.
With that in mind, the team at Wizz – a social communication app with greater than 10 million monthly energetic users (MAUs), the vast majority of whom are under the age of 20 – reflected on all the pieces they’ve learned about our user base to create a three-part series concerning the importance of community to Gen Z.
To start, listed below are three ways your brand can develop and foster a community with Gen Z users on social media
(*3*) messaging is vital to Gen Z
Gen Z is a generation of digital natives. With this in mind, it’s natural for individuals who’ve been online all their lives to want to hitch online communities where they can feel a way of belonging and inclusion.
This becomes more necessary when you think about that Gen Z is widely viewed because the loneliest generation. According to a study by Cigna, 73% of 18- to 22-year-olds reported feeling alone either sometimes or at all times. The same Cigna study found 71% of adults who were heavy social media users reported feeling lonely in comparison with 51% of sunshine social media users.
Another study from Tintup found 92% of Gen Z consumers agree the community surrounding a brand impacts how they feel concerning the company. Eighty-one percent of Gen Z respondents to that study also said being involved in a web based brand community makes them more prone to purchase the brand more often (13% higher than other generations) and 83% of Gen Z respondents said being an element of a brand group makes them more prone to trust the brand (19% higher than other generations).
Your social strategy must include TikTok
Gen Z’s favorite social media platform is TikTok, and you could be on there to have a voice of their conversations.
Jodie Renassia, head of growth at Wizz, says they’ve been capable of grow their social media brand by joining the conversation on TikTok.
“We’ve grown Wizz through word of mouth,” Renassia said. “Users who’ve had great experiences on Wizz began talking about it on social networks, and it went viral – especially on TikTok. We went viral several times with videos that had hundreds of thousands of views, which generated 1000’s of installs on our side. Our best ambassadors are our users.”
TikTok is the best platform for constructing a Gen Z community due to the sort of content that’s made by its creators. Jumping on brand-relevant trends can be a terrific way of joining the conversation and boosting engagement, because it shows your brand is connected to what’s necessary within the moment for your audience.
Catch them within the comments
A social media platform’s comments section can also be an efficient place for your brand to face out to Gen Z. And we’re not only talking concerning the comments on your brand’s posts, either. You can post comments on content that’s relevant to your brand as a technique to connect with existing and potential Gen Z customers.
When you comment on relevant content beyond your brand’s accounts, you’re increasing your brand visibility and creating latest opportunities to kick off a conversation with Gen Z users. Also, commenting and replying helps humanize your brand while making more personal connections with your audience.
Build communities on the Wizz platform
At Wizz, we’ve witnessed incredible community constructing across Gen Z users first-hand. We live and breathe our mission to expand your world, and which means facilitating authentic and protected connections between our Gen Z users in order that they build their very own communities on Wizz. Thanks to the inclusivity and sense of belonging Gen Z users feel on our platform, we’ve got fostered the best environment to create meaningful communities.
As a result, Wizz provides marketers with a novel opportunity to attach with Gen Z. We offer brands the power to serve up video ads to a captive audience of 100% Gen Z users, allowing your brand to begin constructing a community of like-minded Zoomers.
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