Ever feel like your marketing agency website is a one-way street? You’re putting out great content, but potential clients just aren’t reaching out. The wrongdoer is perhaps a surprising one: your Contact Us page. Often neglected, a well-designed Contact Us page is usually a goldmine for qualified leads.
Simply put a well-designed Contact Us page with a transparent path to inquiry (like a user-friendly contact form, email address, and phone number) can dramatically boost your conversion rate. This makes perfect sense when you think about that for a possible client, the Contact Us page is commonly their first step after deciding to work with you. By making it easy for them to achieve out, you capture those invaluable leads and switch website visitors into paying clients.
Intrigued? Read on to find find out how to craft a Contact Us page that converts website visitors into glad (and qualified) leads.
Why Is It Important to Have a Contact Page?
In the introduction paragraph, we’ve already explained that a very good contact page acts as a conversion hub. However, we’ll discover why high-converting contact pages are necessary for digital marketing firms like yours.
As you already know, via Contact Us forms, it’s possible to get phone numbers, email addresses, company names, and more. Beyond getting info about prospects, knowledgeable and informative Contact Us page demonstrates transparency and builds trust with potential clients. Include details like a physical address (even when it’s a business office) and clear contact information.
What’s more? The inquiries received through the Contact Us form are a goldmine of information. By analyzing these inquiries, it’s possible to grasp what potential clients are looking for and tailor your services, website content, and marketing efforts accordingly. Additionally, we all know that offering a live chat option in your Contact Us page is one other great technique to capture leads from visitors who will not be comfortable filling out a form straight away.
Alright, we’ve established the Contact Us page is a stockpot for leads. But the query stays: what makes one truly great? Let’s explore the weather that turn an easy contact page right into a conversion hub.
Best Contact Us Page Examples (Agency Edition)
Like within the digital agency our team pages, while the core purpose of a Contact Us page is to facilitate communication, users may need various goals in mind when visiting it. From a fast phone call to an in depth in-person meeting, understanding these needs is vital.
Still, we are able to list what users typically look for as follows: contact information (phone & email), answers to FAQs, booking demos, specific department/staff contacts, location details (address, parking), work hours, and social media links. So, it’s obvious that striking a balance between offering these features and maintaining a clean, user-friendly layout is sort of necessary.
Keep reading to see how digital agencies & tool/platform providers did it perfectly.
UX Friendly Layout
It’s home truth that a user-friendly layout makes it easy and intuitive for visitors to search out the knowledge they need and take the specified motion, whether that’s filling out a contact form, calling your agency, or finding your address. Studies also support that truth; we all know that 42% of web users leave an internet site due to poor UX.
Here is among the best practices – Massive Media’s Contact Us page. It’s obvious that they invested in creating an internet site that is straightforward to make use of & navigate:
Multiple Contact Options
No have to say that folks have different communication styles. Some prefer the benefit of a fast email, while others appreciate the private touch of a phone call. Offering quite a lot of options (email address, phone number, contact form, even live chat) ensures you cater to those preferences and make it convenient for everyone to achieve you.
As the Bonsai did, inserting multiple options ensures your contact page is inclusive and accessible to a wider audience, potentially increasing the variety of leads you capture.
Call Us Directly Button
Alongside other contact options, a Call Us Directly button is usually a invaluable addition to your digital agency’s Contact Us page.
The immediacy of a phone call will be appealing to certain users, particularly those with urgent inquiries or specific questions. A “Call Us Directly” button capitalizes on this by offering a technique to connect and get answers straight away. What’s more, this will be useful for constructing trust with clients who is perhaps hesitant to commit to a lengthy form submission.
Contact Us Button on the Master Menu
By strategically placing a Contact Us button in your master menu, you possibly can significantly increase its visibility, promote lead generation, enhance user experience, and improve the general user journey in your digital agency’s website.
Besides, placing the button on that time always reminds visitors of the contact option. It means that you just potentially capture leads who won’t have actively sought out the Contact Us page. They is perhaps browsing your services or portfolio and have a fast query that an easy click can answer.
Request a Quotation Option
Looking for a technique to attract people inquisitive about your services but won’t be ready for a full-blown consultation? Including a Request a Quote form is essentially the most easy & useful technique to achieve that.
In addition to allowing visitors to simply request a quote for specific projects, that marketing move streamlines the lead generation process. It’s also an important approach to capture leads at an earlier stage and nurture them through the sales funnel.
Take a fast take a look at considered one of our member agencies, Damteq’s Contact Us page:
All Set Inquiry Subjects
When it involves saving visitors’ time & effort, including pre-defined Inquiry Subjects on contact forms is an important way. In addition to streamlining the contact process for users, it also offers a transparent technique to categorize inquiries.
The better part? By having users pick from pre-defined subjects, it’s possible to route inquiries to the suitable team inside your agency more efficiently. This ensures faster response times and a more relevant experience for the client as well.
Book a Meeting Option
Friction within the conversion funnel is usually a lead killer for digital agencies. The more steps a possible client has to take to attach with you, the less likely they’re to convert. This is where a Book a Meeting option with a functional calendar is available in. By offering a transparent technique to schedule a gathering directly in your Contact Us page, you remove hurdles.
Inserting a calendar in your Contact Us page not only advantages potential clients by saving them time but in addition advantages your agency by increasing the likelihood of converting those leads into glad clients.
Message Box
In some cases, pre-defined subjects or limited forms won’t be well-suited for your website visitors.
A message box can provide a more personal touch in comparison with choosing options from a form. Users can explain their needs and questions in their very own words – making a more human connection.
At that time, we would love to remind you that the choice of whether or not to incorporate a message box is determined by your agency’s resources, audience, and preferred communication methods. A live chat option will be an important technique to add real-time engagement, while a standard message box is perhaps suitable for more in-depth inquiries.
Wrapping up
So, revamping your Contact Us page isn’t nearly adding contact information – but making a call to motion converting one-time visitors into leads and fueling your digital agency’s growth. By incorporating the strategies and examples outlined above, you possibly can craft a user-friendly and high-performing contact page. Remember, a well-designed Contact Us page is an extension of your marketing efforts.
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