ariMarketing News
Sunday, September 14, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing B2C Marketing

Salesforce launches latest, ‘more trustworthy’ generation of AI bots

September 13, 2024
in B2C Marketing
110 1
A A
0
21
SHARES
695
VIEWS
Share on FacebookShare on Twitter

Yesterday, Salesforce launched Agentforce — generative AI bots the corporate says might be trusted to take motion on their very own. 

Agentforce is “the third wave of AI — advancing beyond copilots to a brand new era of highly accurate, low-hallucination intelligent agents that actively drive customer success,” Salesforce CEO Marc Benioff said throughout the press conference.

The company said that, unlike chatbots, Agentforce bots are capable of taking actions on their very own. Combining three major Salesforce tools — Agent Builder, Model Builder and Prompt Builder — Agentforce provides out-of-the-box bots that might be used across industries and customised using inexpensive, low-code tools.

Those agents are:

  • Campaign Optimizer manages and executes full campaign lifecycles. 
  • Service Agent replaces chatbots in handling customer support and replaces chatbots.
  • Buyer helps B2B customers find products, make purchases and track orders.
  • Personal Shopper recommends products and helps with search.
  • Merchant does all of the site-related tasks for merchandisers, including promotions, product descriptions and insights.
  • Sales Development Representative engages with potential leads 24/7.
  • Sales Coach helps train sales teams and lets sellers practice pitching.

Benioff said the tool is designed for purchasers who don’t know much about AI or constructing bots. “They aren’t going to should be an authority in an LLM, they aren’t going to have to grasp all of these deep capabilities that you simply would want to know to be a pc scientist,” he said. This is “AI for the remaining of us.”

Benioff said the corporate will put all its deal with the brand new product: “The only thing we’re going to do at Salesforce is Agentforce.”

Dig deeper: AI and security are the main target of latest Salesforce acquisitions

Agentforce is powered by an upgraded version of Salesforce’s Einstein AI called Atlas Reasoning Engine, which is “designed to simulate how humans think and plan.” 

The company compared the brand new technology to that of self-driving cars in that it could actually interpret data to adapt to conditions in real time and might act independently inside an organization’s guardrails. 

Benioff said Agentforce has the bottom hallucination rate of any generative AI but didn’t say what that rate is. 

Benioff said customers will launch 1,000 of the bots at next week’s Dreamforce conference. These are what the corporate is looking Agentforce One. Agentforce Two, with some Atlas Reasoning Engine components, is anticipated to launch in February. 

General availability for Agentforce One is slated for October 25, pricing starts at $2 per conversation, with discounts available to large users

Salesforce also announced the Agentforce Partner Network, which lets other organizations deploy third-party agents or use third-party actions when designing custom agents in Agentforce.

The post Salesforce launches latest, ‘more trustworthy’ generation of AI bots appeared first on MarTech.

Read the total article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Life cereal brings back Mikey to ride wave of nostalgic marketing

Next Post

Crafting Compelling Narratives: Elevating Your Digital Brand Through Strategic Visual Storytelling

Related Posts

The 4 Ps of marketing, reimagined for the AI era
B2C Marketing

The 4 Ps of marketing, reimagined for the AI era

September 11, 2025
B2C Marketing

Marketers must deliver value and trust to shoppers facing higher holiday prices

September 4, 2025
B2C Marketing

GTM misreporting is a risk your company can’t afford to take

August 27, 2025
B2C Marketing

Top ways to use Zapier MCP server and LLMs to boost marketing performance

August 27, 2025
B2C Marketing

How to keep emails from getting lost in the holiday inbox surge

August 25, 2025
B2C Marketing

One-third of consumers turn to AI when shopping

August 22, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Case study: Cloud Campaign x Nella Digital – Marketing Tech News

Case study: Cloud Campaign x Nella Digital – Marketing Tech News

September 12, 2025
Meta deepens AI focus for latest suite of brand advertiser solutions

Meta deepens AI focus for latest suite of brand advertiser solutions

September 11, 2025
Mary Kay combats brand myths with social media series targeting Gen Z

Mary Kay combats brand myths with social media series targeting Gen Z

September 11, 2025
How Häagen-Dazs evolved its Super Bowl campaign into a brand platform

How Häagen-Dazs evolved its Super Bowl campaign into a brand platform

September 11, 2025
Netflix ads come to Amazon DSP as streaming race evolves

Netflix ads come to Amazon DSP as streaming race evolves

September 10, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.