AI-powered martech news and releases: September 19

This is the second 12 months that Salesforce’s Dreamforce and HubSpot’s Inbound conferences happened in the identical week. That is, unless you ask Google’s Gemini, which told me 2024 is the primary time. This is ironic and/or funny given the “AI is every part” theme of each conferences.

The word from each events is agents, and that isn’t a euphemism for bots. Agents are autonomous tools that perform complex tasks without human intervention. Agents are the following big thing and may deliver all the guarantees made about AI.

Both HubSpot co-founder and CTO Dharmesh Shah and Salesforce CEO Marc Benioff said so, and they know loads about this. Shah said agents will soon be as ubiquitous and widely used as apps. Benioff went further, dedicating his company to them: “The only thing we’re going to do at Salesforce is Agentforce.”

I’m attending Inbound and Shah’s explanation of HubSpot’s agent builder made it look very easy to make use of. I could be astonished if the identical isn’t true for Salesforce’s creation tool. I stay up for putting them each to the test.

And now, listed here are this week’s AI-powered martech releases.

SocialPubli’s Brand Detector streamlines the means of evaluating influencers by analyzing their content and interaction trends. It provides insights into brand affinity, usage, and engagement, allowing marketers to make more informed decisions, resulting in simpler and transparent influencer marketing campaigns.
Yellow.ai’s VoiceX is an AI-powered customer support voice tool. Key features include: Natural multi-turn conversations with context retention, accurate handling of complex queries and alphanumeric inputs, contextual responses based on user history and preferences, acknowledgment and management of user interruptions and background noise cancellation for clearer audio. VoiceX goals to enable more natural and effective AI-driven voice interactions for customer support.
Viant Technology’s ViantAI is an autonomous programmatic promoting platform. It handles every stage of programmatic promoting, from constructing campaigns to optimizing execution, creating fully data-driven media plans and executing them.
Sprout Social has a brand new integration with Salesforce’s Agentforce assistant for Service Cloud. It gathers customer insights from social media and takes accelerated motion to boost customer experiences. It provides a full view of shoppers, allowing businesses to be more proactive and less reactive to inquiries with Agentforce’s case-specific assistance, guiding service reps toward the most effective next step.
Pipedrive’s Pulse is a prospecting tool designed to streamline workflows while prioritizing probably the most promising deals. Currently in beta, its key advantages include reducing the time spent sorting through prospects and quickly sifting through large volumes of results in take probably the most impactful next motion.
Adobe’s Adobe Experience Cloud has several latest features, including personalizing, testing, and measuring AI-generated content. Other features include Adobe Content Analytics inside Customer Journey Analytics, which provides attribute-level insights on content spanning platforms equivalent to web and mobile. AI Assistant Content Accelerator in Adobe Journey Optimizer generates on-brand marketing assets for channels including email, SMS and more, optimized for certain goal audiences based on language, tone and content type.
CortexClick launched a self-service content generation platform explicitly designed for developer tools, cloud, and enterprise SaaS corporations. It can produce high-quality content for developer audiences, including blog posts, tutorials, landing pages, and technical documentation at scale. Features include content editor, GitHub integration, automated knowledge base management and custom AI agents.
DreamHost’s Liftoff is an AI website builder for WordPress designed to create fully customized WordPress web sites. Features include One-Click Installation, a content creator and an Extensive Design Library.
ElementalTV’s 1Audience is a platform providing direct-to-publisher access to high-value CTV audiences.
ZapScale’s (*19*) feature for its customer success platform provides hyper-personalized communication and precision targeting for email campaigns. It supports hyper-contextual campaigns incorporating an array of customer-specific details to make sure emails are timely and relevant. Users can design and execute complex, multistep campaigns to administer intricate customer journeys.