Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z sending mail one to 2 times per thirty days. That’s in response to recent research from online postage and shipping vendor Stamps.com.
Why we care. Not only does mail still exist (it’s that stuff in your mailbox) but junk mail continues to play a task in marketing. The web has not killed junk mail. If anything, it has created recent ways to personalize and goal it. And one advantage it has all the time had over email and online display is that it’s persistent. It lies around until someone bothers to throw it away and it may possibly be seen by whole households and not only the person blinking briefly on the screen.
It’s price considering whether positive attitudes to mail usually extend to junk mail marketing.
Dig deeper: Postie launches CRM Optimization for junk mail
Mail: The positives. Stamp.com’s sample of 500 consumers highlighted two positive features to mailing:
- Thirty-seven percent of consumers overall felt that mail provided a “personal touch,” with Gen X valuing that probably the most (41%).
- Thirty-one percent valued security and reliability of mail, especially for sending vital documents. Baby boomers led the pack (40%).
But it’s not only personal. Businesses are driving mail volume, sending items on a weekly basis. Among negatives, Gen Z are frustrated by time spent waiting in line for mail services, while older consumers object to the high cost of postage.
The post Mail still holds appeal for younger generation appeared first on MarTech.
Read the total article here
