Salesforce today announced it’s buying Zoomin, an enterprise knowledge platform. This is the third company Salesforce has purchased this month following its acquisitions of Own and Tenyx.
Zoomin processes unstructured data from across a company to provide personalized and automatic service interactions in any respect interaction points, including home portals, web sites, support centers, customer support centers, and inside the product itself. Additionally, it routinely generates insights and proposals by analyzing content consumption patterns and user behavior. Salesforce plans to use Zoomin to improve Agentforce support for service representatives.
“Proprietary unstructured data is powerful fuel our customers can use for AI agents and customer experiences, and Zoomin’s proven expertise and technology will speed up Data Cloud’s innovation and enable our customers to get well value from Agentforce,” Rahul Auradkar, EVP and GM, unified data services and Einstein at Salesforce, said in a press release.
Zoomin was founded in 2007 and has been a Salesforce AppExchange partner since 2018 and a Salesforce Ventures portfolio company since 2019. The startup’s customers include McAfee and Dell, Burger King, Tim Hortons and Popeyes.
The company’s technology will first be integrated into Salesforce’s Data Cloud and Service Cloud, with plans to expand its use across all Salesforce solutions.
Dig deeper: 3 announcements from Dreamforce marketers need to follow
Why we care. At a press briefing earlier this month, Salesforce CEO Marc Benioff said, “About a decade ago I form of had my first existential freak-out when it got here to artificial intelligence. But, it was clear to me that things were going to change, dramatically. I began acquiring hedge corporations and putting things together.”
These acquisitions along with the discharge of Agentforce and the continuing investment in Salesforce Data Cloud are all making Benioff’s freak-out look productive.
The post Salesforce to buy enterprise knowledge platform Zoomin appeared first on MarTech.
Read the total article here
