- MediaSense, the independent U.K.-based media advisor, has acquired consultant R3 to expand its global footprint and capabilities related to creative and content management, according to a press release. Terms of the transaction weren’t disclosed.
- The deal grows MediaSense’s footprint in North America and Asia and can increase its total headcount by 30% to over 230 employees. Greg Paull and Shufen Goh, R3’s co-founders, are joining the combined company’s executive leadership team.
- Snapping up R3 follows the acquisition of PwC’s U.K. marketing and media advisory arm earlier this 12 months. MediaSense has recently overseen major media account reviews for Unilever and Amazon.
Buying R3 advances two strategic goals for MediaSense: establishing a stronger presence in North America and Asia, two massive promoting markets, and broadening advisory capabilities beyond the media realm into marketing services areas like creative and content management. Consultant R3 is understood for leading large agency account reviews, in addition to providing industry research and evaluation. R3 and MediaSense will proceed operating under their existing names in the meanwhile.
“Our growth ambitions are informed by listening to our clients’ current and future needs, and increasingly they require joined-up advice across disciplines and territories,” said Graham Brown, CEO at MediaSense, in a press statement.
This the second little bit of dealmaking from MediaSense up to now six months. The PwC acquisition from May was focused on providing greater scale and financial compliance know-how. It brought over 50 employees to MediaSense, including Sam Tomlinson, who’s now chief client officer.
MediaSense, founded in 2009, is ramping up activity three years after private equity firm Apiary Capital acquired a major stake within the business. The media advisor has made a splash in 2024 thanks to its hand in closely watched account reviews for Unilever and Amazon.
The Amazon switch-up drew a considerable amount of commentary, with some industry watchers going so far as to describe it as “the global media pitch of the last decade.” Amazon is one in all the highest ad spenders on this planet and ended up splitting up duties between WPP and Omnicom.
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