An enormous step to upscaling what you are promoting is to maneuver from having data to using data.
As a small business, you will have a good consumer base. Sure, you’ll attempt to experiment along with your products/services and gauge their response as per the sales generated. However, there’s a step between introducing a service and getting a conversion rate. This step is data visualization. While many marketing analytics software is obtainable, the pre-requisite to analyzing data is effectively visualizing it.
If you’ve been scratching your head about using data visualization to your profit, read on. After all, 40% of firms use it incessantly. So that’s something to take into accounts.
The article enlists eight free data visualization tools to contemplate.
Best Free Data Visualization Software
Data, if used accurately, has the potential to boost or completely transform your online business. Say you might have an information set stored in your excel sheet. You must make a chart, graph, or visual element from this data to be usable, and also you won’t give you the chance to make informed decisions from the info. How else do you draw out trends and patterns and analyze consumer behaviors?
Many marketing reporting tools are also available to take marketing to the following level. While some data visualization tools have paid versions, there are a lot of free data visualization tools with great features. The better part? You don’t must depend on IT support.
A business deals with big consumer data. However, if the info is visualized, it could possibly be easier to make sense of the available information.
Let’s dive right in.
1. AgencyAnalytics
AgencyAnalytics is a digital marketing and web optimization reporting tool that permits agencies and businesses to trace and analyze website traffic, keyword rankings, social media metrics, and more. From my perspective, It might be considered a robust tool that gives a comprehensive overview of digital marketing performance.
AgencyAnalytics offers a variety of features including customizable dashboards, white-label reporting, and integrations with a wide range of third-party tools including Google Analytics, Facebook, Twitter, and more. It allows users to create custom reports for clients and provides real-time data updates.
2. HubSpot
HubSpot is a customer relationship management (CRM) software platform that also offers powerful data visualization tools for businesses of all sizes. In my opinion, it’s a useful tool that permits businesses to administer their interactions with customers while also providing clear and insightful data visualizations.
HubSpot’s data visualization tools offer a variety of features including customizable dashboards, advanced reporting, and integrations with a wide range of third-party tools including Google Analytics and Salesforce. These tools provide businesses with real-time insights into their sales and marketing performance and help to discover areas for improvement.
3. Whatagraph
One of the most effective data visualization tools Whatagraph is usually utilized by marketing agencies with the intention to create meaningful and more actionable data for his or her clients. It illustrates the raw data in a transparent and decision-driven version. While doing that, Whatagraph offers multiple datasets to visualise the info comparable to pie charts, bar charts, graphs, images, and maps. The visualized data can boost the interaction between agencies and their clients.
By using Whatagraph, it could be fair to say goodbye to Excel sheets or a team of knowledge analysts. Good news! Since Whatagraph also has been featured in marketing reporting, you’ll be able to connect your tools and visualize all of your KPIs in a stupendous dashboard and get real-time reports which permit clients to offer quick reactions.
4. Microsoft Power BI
Microsoft Power BI is a business intelligence platform that gives a set of knowledge visualization and evaluation tools for creating interactive dashboards, reports, and charts. It allows users to connect with a wide selection of knowledge sources comparable to Excel spreadsheets, databases, cloud-based services, and lots of others.
In my opinion, Microsoft Power BI is some of the powerful business intelligence tools available available in the market today. It is a cloud-based data visualization and evaluation platform that helps businesses of all sizes to realize insights from their data. considered one of the important thing strengths of Power BI is its user-friendly interface, which allows users to simply navigate and customize their data visualizations. It also offers a variety of collaboration and sharing features, making it easy to share reports and dashboards with colleagues and stakeholders.
5. Google Data Studio
Google Data Studio is a superb tool for creating and sharing custom data visualizations and reports. It is a free and cloud-based platform that permits users to connect with a wide range of data sources and create visually stunning reports and dashboards.
It is designed to be user-friendly and intuitive, even for users with little or no experience in data evaluation. It offers a variety of pre-built templates and connectors, making it easy to connect with popular data sources comparable to Google Analytics, Google Sheets, and more. Overall, Google Data Studio is a robust and versatile platform that will help businesses unlock the complete potential of their data.
6. DataWrapper
DataWrapper was built by many developers, journalists, and designers from several European countries and a few from the United States. The tool was made with the first intent of helping journalists create data visualization charts quickly to offer a base for his or her stories. However, it will possibly be utilized by anyone or any business in search of similar data representations. It also features quite a few collaboration tools, allowing users to share their reports and dashboards with team members and other stakeholders.
The free version of this tool means that you can create as much as 10,000 charts, while the paid version supports greater than that. It is a web-based tool with an academy space in case you or your team desires to take online learning classes using this tool. Plus, the tool offers a gallery area to upload data and their visualizations for sharing.
7. Looker
Looker is a highly capable data analytics and business intelligence platform that provides an unlimited array of features and functionality. It is a cloud-based solution that permits firms of all sizes to connect with their data sources and construct custom data visualizations, reports, and dashboards. It also features quite a few collaboration tools, allowing users to share their reports and dashboards with team members and other stakeholders.
Looker is a robust and versatile platform that will help businesses unleash the complete potential of their data. Whether you’re trying to gain insights from customer data, track key performance metrics, or analyze business operations, Looker offers the tools and features it is advisable to succeed.
8. Zoho Analytics
Zoho Analytics is a superb business intelligence and analytics tool that helps organizations analyze data and make informed decisions. From my perspective, considered one of the important thing advantages of Zoho Analytics is its user-friendly interface. I believe it’s easy to navigate, even for users who will not be conversant in data analytics. It offers drag-and-drop functionality, which makes it easy to create custom reports and dashboards without the necessity for complex coding.
Zoho Analytics is a robust and user-friendly tool that provides a big selection of features for data evaluation and reporting. Whether you’re a small business owner or a big enterprise, I believe it’s value considering as an answer on your data analytics needs.
9. Google Chart
Google Chart is a free, web-based tool provided by Google that permits users to create interactive charts and graphs for data visualization. It is a useful gizmo for creating visually appealing and informative charts that might be embedded on web pages and shared with others.
Google Charts offers a wide range of chart types including line, bar, pie, and scatter charts, in addition to more advanced options like geo charts and timelines. It also provides customization options comparable to changing colours, fonts, and chart titles. considered one of some great benefits of Google Charts is its ease of use. It uses an easy and intuitive API that makes it easy for developers to integrate charts into web applications. Additionally, it supports a big selection of knowledge formats and provides real-time updates for dynamic data.
10. Infogram
If you belong from a non-technical background and are in search of a tool that publishes data online fast, Infogram is your go-to data visualization tool. It’s designed to maintain non-technical users like designers, marketers, and other business professionals in mind. While the paid version of this tool unlocks many features, you’ll be able to try them out without spending a dime for a certain period.
The free version of this tool helps you to create as much as 10 projects. The tool offers the next features:
- Drag and drop interface
- Interactive charts and graphs
- Over 35 other forms of charts.
You can create and publish the projects on platforms as apps without spending a dime.
So do this tool out if you desire to dive deep into creating fancy images for Facebook, slides, posters, and other infographics! It’s actually considered one of those free data visualization tools it is advisable to use!
Wrapping Up
The article enlists the most effective free data visualization tools to dig your toes in data visualization. However, data visualization requires a big set of knowledge for accurate conclusions. So in case you’re a small business, trying your hands at data visualization won’t be for you simply yet. Consider using these tools when what you are promoting upscales to medium size for effective results. While in case you’re a large-scale business, data visualization is a must. It won’t only simplify a humongous data set but can even allow you to make quick and informed business decisions.
Take this text as your cue to check out any data visualization tools. Be ready for trial and error to search out tools that best suit what you are promoting requirements. Go, research, and implement!
Read the complete article here
