There are quite a few fashion brands on the market, but how do you make yourself stand out from the group? That is the actual challenge. A good solution for that is deploying an efficient digital marketing strategy.
Digital marketing, if utilized in the precise manner, can increase your sales, improve brand presence and make your brand more profitable. It makes your product available to your target market. When done right, it increases brand awareness, boosts sales, and turns users into brand ambassadors. Sounds exciting, right?
In fact, in accordance with Derek Robinson, founder and CEO of Top Notch Dezigns agency, digital marketing is the following step for what you are promoting as a consequence of its global reach and effectiveness.
Digital marketing for the style industry has an inseparable bond in today’s world and using it will not be just a great idea but perhaps probably the most effective solution to promote your products. Let’s deep dive in on what it’s and how you may profit from it!
Digital Marketing in Fashion Industry
Digital marketing in fashion industry refers back to the use of varied digital channels and technologies to advertise and sell fashion products and services. Thus, marketing strategies for fashion brands are essential to achieve their goal and increase their visibility to face out from the group.
There are many digital marketing channels and tactics utilized in the style industry. It’s principally as much as you to search out out which might be just right for you one of the best -you can use all of them too in the event you’d like! You can use social media marketing to attach with customers, showcase your products, and ultimately promote your brand by utilizing social media platforms like Instagram, Pinterest, TikTok and so on.
While utilizing social media strategies for fashion brands, you may as well consider benefiting from probably the greatest ways to interact together with your target market: Influencer marketing. This is a method where fashion brands collaborate with social media influencers to advertise their products to their followers. Email marketing, content marketing, search engine marketing and PPC promoting are among the many never ending list of tactics utilized by firms to achieve a bigger audience and engage with customers in additional meaningful ways. The ultimate goal is to extend sales and brand loyalty.
The Impact of Digital Marketing on Fashion and Clothing Industry
Digital marketing has had a big impact on the style and clothing industry revolutionizing the best way that brands communicate and sell their products making it easier than ever to attach with customers and grow their business.
You can:
- Increase brand visibility
- Improve customer engagement
- Increase sales
- Enhance customer experience
- Improve data analytics
Overall, digital marketing has given fashion brands latest and progressive ways to attach with customers, making it an important a part of any fashion company’s marketing strategy. So, the choices are countless!
Digital Marketing Strategies for Fashion Brands
As we mentioned above, there are several marketing strategies you can apply to your fashion store to maximise profitability. Any fashion brand in any respect – whether old or latest – can deploy a winning digital marketing strategy. Here are some ways you may construct a profitable fashion brand with digital marketing:
Retarget Visitors
Whenever you visit a web site or see an ad, you don’t immediately purchase the product instantly. But the ad one way or the other stays with you, especially in the event you liked the product or found the campaign interesting.
You can goal such visitors by showing reminder ads that make them recall the product that they saw earlier.
If as an illustration, the visitors don’t revisit your website for a specified period, you may make the deal lucrative by offering discounts. Also, there are some individuals who add things to their shopping cart but later ditch it so, those people must also be retargeted as it could increase turnover.
A survey by Uhuru monitored Facebook ad management of several brands. They found that on average the return on investment on retargeting campaigns was 398%. For some, it even rose as much as a whopping 660%! So your social media strategy in your fashion brand could be very critical.
Holiday Promotions
During the festive season, you may roll out emails to your subscribers informing them of discounts on quite a lot of products. For example, you may have a 10-day period of discounts where it’s possible you’ll give a reduction on one category per day.
So on day 1 there might be a reduction on jackets, day 2 on shoes and so on. For example, Gap’s online sales within the festive season were 2.3 times higher than that of other months.
This way you is not going to only be promoting your products to the subscribers, but in turn prompting them to share those unforgettable discounts with their social contacts.
You may even create a reduction on pairings reminiscent of shorts and shirts or glasses and jackets. Or you could possibly have giveaway schemes where there may be a present item reminiscent of a hat for orders above $50.
This would encourage customers to spend more. Moreover, all such discounts and promotions needs to be shared on the web site and all social media platforms reminiscent of Facebook, Twitter, Instagram, etc.
Style Guides
If the style brand’s product offering includes different clothing items, you may create style guides on the web site. This way subscribers and visitors can visualize different combos to get an idea about learn how to match different clothing items and it may possibly be a part of your online fashion marketing strategy.
You may even create multiple style guides. These might be based on special occasions reminiscent of picnics, or weddings or based on seasons reminiscent of summer or winter and even themes reminiscent of for work or travel.
You can have a special section on the web site dedicated to style guides. Make sure to supply detailed descriptions of all of the items utilized in the guide.
Here’s a glimpse at ZAHA’s lookbook.
Digital Marketing for Fashion: Work with Influencers
To cater to your goal market higher, work with influencers reminiscent of fashion bloggers and vloggers who’ve a big following. Influencers with a big following are frequently well reputed and respected for his or her views. They can really increase your sales by reviewing or recommending your products.
Working with influencers lets you have your products advertised to a special group of potential customers. If you’ve chosen the precise influencer, it may possibly result in latest customers.
The Leather Skin Shop, a leather jacket online store, used product reviews and outreached a lot of bloggers, vloggers and fashion industry influencers to grow their following. Products that had solid referral traffic and generated good leads got to influencers to create a buzz and influence customers to make informed buying decisions.
Focus on Events All Year Round
People don’t buy gifts just on birthdays and Christmas anymore. Numerous other occasions have now popped up or gained significance lately. There is Mother’s Day, Father’s Day, friendship day, baby showers, bridal showers, graduations, anniversaries and the list goes on.
So, depending on the sort of store you run and the products you sell, it’s a great idea to market customized items which might be relevant to specific occasions going down in your target market’s life.
For example, in the event you own an apparel store, you could possibly promote matching couples’ clothing for Valentine’s day, or men’s shirts for Father’s Day. This will persuade your audience to make purchases all yr round and strengthen brand loyalty.
For example, Combatant Gentleman’s father’s day campaign asked fathers to share pictures of their old jeans. The person with probably the most worn out jeans photo would win a latest pair.
Engage with Your Audience
Another solution to construct brand loyalty is to continuously engage together with your target market. This helps improve their perception of your brand and establishes a way of community inside the buyers and sellers.
The best solution to make your engagement effective is to provide you with campaigns that connect and resonate together with your audience. For example, you could possibly achieve this by running contests on Facebook and Instagram that highlight the shared values between your brand and the purchasers.
Consider the campaign by Under Armour and Gisele Bundchen. They got involved with their audience by utilizing the hashtag #iwillwhatiwant which carried the message that with the precise attitude and will, anything is feasible.
Giveaways on Instagram
For the top-selling items, you may conduct a giveaway competition on Instagram. For example, Catparty had a giveaway competition where the winner would get a bundle of products price $14.
Before the competition, they’d roughly 200 followers on Instagram but after the competition, the number rose to 340 followers – a 70% increase. Such giveaway competitions could also be done every alternate month or may even be organized monthly.
One thing that should be taken care of is that proper hashtags are used which help the users to simply keep track of the competition. Such competition will increase brand awareness and increase followers.
Bonus: 5 “Must-Haves” For A Fashion E-Commerce Site
There are key considerations that apply to any e-commerce enterprise, after all, but in relation to being profitable on fashion products there are five “must-have” things to incorporate in your website:
1. Great Photos
Good visuals are vital for selling any services or products online, but they’re particularly necessary for fashion and clothing web sites. That’s because buyers wish to get a way of the best way they’ll take care of your products arrive. Custom photography can come at an additional cost but might offer big value if it results in more purchases and fewer returns.
2. A Great Internal Search Tool
There are loads of alternative ways to sort clothing and accessories, whether it’s online or in a brick-and-mortar retail store. However, having what buyers want isn’t enough – customers may leave in the event that they can’t find their preferred style, color, or size quickly enough. That’s why an excellent internal search engine that helps them locate what they need inside your fashion e-commerce site could make an enormous difference in your sales figures.
3. Targeted Search and Social Advertising
Every online store needs customers, and Google stays the most well-liked portal for attracting buyers to your website. Still, social media platforms will be just as necessary to fashion retailers, because it’s really easy to share photos, reviews, and online coupons. Search and social promoting might be just what you must jump-start the marketing process quickly and affordably.
4. Reviews from Real Customers
Unfortunately, most of us have had the experience of shopping for something online and regretting it later. Through that process, we learn that we will’t at all times trust things like product descriptions. What we do put more faith in, though, are the real-life reviews from other customers who’re just like us. By posting buyer feedback in your fashion brand website, and encouraging reviews, you generate more content in your pages and make it easier for patrons to feel confident of their purchases.
5. Buyer Safety Guarantees
Speaking of confidence, it may possibly be a bit unnerving to enter your bank card number on to an unknown website for the primary time. A good solution to calm your customers’ minds and worries are to supply money-back guarantees. You could also exhibit your membership to the Better Business Bureau, and allow them to know you’ve invested in high-quality encryption and secure merchant accounts. When buyers know they’re secure doing business with you, it’s one less reason for them to desert a purchase order.
Digital marketing provides you with the precise tools to interact together with your audience, increase your brand awareness and maximize your profit along the best way. You may also check one of the best social media campaigns in the style industry to be inspired.
Have you found any specific digital marketing strategies for the style industry?
If you desire to manage successful campaigns with the precise digital marketing strategies in your fashion brand, it is best to definitely work with digital agencies which might be experts in the style industry.
We have listed the highest fashion marketing agencies in USA to assist you succeed online. These agencies have had remarkable success in the style industry and it is best to definitely take a look at the case studies of those fashion marketing firms with various brands.
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