With ever-changing consumer trends – together with the arrival of AI technology – digital marketing has been on the verge of historic transformation, with recent technologies reshaping the way in which we create and devour content.
These changes within the industry are precisely why Podcastle, a number one AI-powered content creation platform, recently published an eBook exploring how AI can transform audio and video production in-depth, offering invaluable insights into the long run of content creation for marketing teams.
Let’s delve into some key highlights from their ebook and explore how these innovations are set to alter marketing strategies in the approaching 12 months.
The Rise of AI in Content Creation
With almost 90% of marketers planning to extend audio content, and 70% considering video their handiest conversion tool, it’s clear that these formats are dominating the content marketing sphere. However, lower than 20% of marketers consider they’ve the resources to create high-quality audio/video content.
Why is that? Many cite time constraints, limited bandwidth, and technical hurdles as significant obstacles. But that is where AI steps in to bridge the gap. So let’s take a have a look at the five key ways AI is transforming the way in which content creators record, edit, and publish their work.
1) Streamlined Production Process
AI-powered tools are simplifying content creation from start to complete, reducing technical demands, and accelerating production timelines.
In the past, content teams needed to juggle multiple platforms for recording and editing, resulting in inefficiencies and collaboration challenges. Now, AI solutions offer comprehensive, user-friendly dashboards that consolidate all points of a project into one place.
These intelligent systems can automate repetitive tasks, reminiscent of generating intros or ad segments, just by converting written scripts into speech – an automation that not only saves time but additionally ensures consistency across various content pieces.
2) Enhanced Quality Through Automated Editing
Maintaining high standards while meeting tight deadlines has been a continuing challenge for marketers. This might just be a thing of the past, as there are a handful of AI-driven automated editing features that take the guesswork out of the method.
These features can robotically suggest and incorporate enhancements reminiscent of:
- Noise reduction to deliver skilled studio-quality sound
- Auto-leveling to normalize audio tracks for improved listener experience
- Cinematic blur for a smoother, movie-like effect in videos
- Video enhancement to rework grainy footage into sharp HD-quality
All in all, there are a handful of AI-powered improvements that not only save hours of editing time but additionally guarantee a refined, skilled final product.
3. Cost-Effective Content Creation
With the typical rate for podcast editing reaching $73 per hour in 2023, outsourcing production may be costly for many marketing teams. This is where AI software emerges as an inexpensive option for those facing budget constraints and resource limitations, because the technology allows marketers to create professional-quality content without the necessity for expensive equipment or external expertise.
By providing intuitive features and automated capabilities, AI empowers in-house teams to provide high-quality audio and video content with minimal training. A dream scenario: marketers profit from reduced costs but additionally from greater creative control and faster turnaround times.
4. Scalable Collaboration
Only 25% of marketers say hybrid setups have made collaboration tougher. Luckily, for this group of marketers, AI content creation platforms like Podcastle enable real-time collaboration on projects, easy reference to guests for interviews, and easy screen sharing for video content creation.
Moreover, AI’s versatility in handling various kinds of media makes it easier for marketers to expand their content offerings and scale their strategies. From a single platform, teams can repurpose content for various marketing channels, reminiscent of social media, without additional investment in recent technologies or training.
5. Global Reach and Accessibility
Through progressive features like automated transcription, translation, and voice synthesis, AI is breaking down language and accessibility barriers, allowing marketers to succeed in diverse, global audiences and opening up recent possibilities for content creators.
Some key features enabling this expanded reach include:
- Automated transcription and translation: AI can transcribe audio content into text and translate it into multiple languages, making it possible for content to succeed in a worldwide audience.
- Subtitles and closed captions: Easy-to-implement subtitles and captions make content accessible to viewers with hearing impairments and those preferring to look at videos without sound.
- Voice synthesis: AI-generated voices in various languages and accents allow content creators to provide audio in multiple languages without having native speakers.
The Future of Marketing with AI
It’s clear that AI is revolutionizing audio and video production, and Podcastle’s ebook shows marketers how one can ride this wave. By embracing AI, businesses can create compelling content faster and more affordably than ever before.
Interested in significantly reducing your content production time and costs? You can find and download Podcastle’s free ebook, “AI-Powered Content: 5 Ways AI is Transforming Audio and Video Production“, here and discover how AI can streamline your workflow while maintaining high-quality output.
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