We all know that it’s high time to forget the stale tactics… Clients today desire hyper-personalized journeys, razor-sharp insights, and results delivered at warp speed. And, the reply to meet all these needs looks like becoming an AI agency.
Studies from McKinsey show that AI-powered marketing boosts ROI by up to 150%, while Gartner predicts 85% of customer interactions can be managed by AI by 2025. Ignoring this wave is like leaving money on the table – and worse, losing clients to competitors who’ve embraced the longer term.
So, here’s a daring query: How do you construct an AI agency business model? With the assistance of AI tools?
Another home truth is that the longer term of digital agencies is AI-powered.
It’s the fact – customers demand exponential growth & personalized experiences. The excellent news? It is feasible to meet the needs with the assistance of powerful AI tools that may transform your agency right into a “futuristic machine.”
However, to be an AI marketing agency shouldn’t be merely about adding a couple of fancy artificial intelligence tools and calling it a day. It’s about understanding the transformative potential of AI and shifting your & your team members’ mindset to embrace its possibilities.
While doing so identifying your AI needs is a start line. What are your agency’s biggest pain points? Is it content creation, data evaluation, or personalized marketing? After that, exploring the AI tool landscape is a very good call. Let’s do it together; keep reading for suggestions.
Before starting, we want to state that there are several reports about the most effective AI marketing tools for digital agencies – and essentially the most used & most favorite AI tools are common in lots of these reports.
For instance, Duda’s 2024 AI Outlook for Digital Agency Leaders report shows the Most worthy AI tools as follows:
In this blog, we’ll concentrate on apart from essentially the most famous AI tools like ChatGPT, Gemini (Bard), Dall-E, or Midjourney.
Let’s jump into the AI tool recommendations for AI-powered agencies.
AI Tools for Design and Video
RunwayML
Why would you prefer it?
⚡️It integrates seamlessly with various popular design/development tools.
⚡️Drag-and-drop features make it easy to experiment with different AI techniques.
⚡️It offers a free plan with limited resources – and that makes it an accessible option for agencies of all sizes to experiment with AI.
Budget: While the free plan offers basic functionality, scaling up might require paid subscriptions.
RunwayML is a “really” powerful tool for agencies looking for to construct custom AI solutions, experiment with recent creative possibilities, and automate repetitive tasks.
Even though it requires technical skills, data expertise, and a willingness to invest time and resources, RunwayML is great for businesses transforming their structure to AI. In case you’ve gotten these elements in place and wish to push the boundaries of AI in your agency, RunwayML is usually a game-changer.
What’s more, unlike many pre-built AI tools, RunwayML allows you to create and train AI models tailored to your agency’s unique needs & each client’s projects. This flexibility empowers your agency to tackle area of interest challenges and offer fitting solutions that competitors can’t match.
The better part is that the tool/platform has its own annual film festival – Runway AI Film Festival 2024.
“Established in 2022, AIFF is a celebration of the art and artists embracing recent and emerging AI techniques for filmmaking. Works showcased offer a glimpse at a recent creative era. One made possible when today’s brightest creative minds are empowered with the tools of tomorrow.”
Sora
Why would you prefer it?
⚡️It’s available for all sizes of selling teams, visual artists, designers, and filmmakers.
⚡️All throughout the agency workflow, it creates introduction videos, demos, social media videos, ads, and more.
⚡️It offers real-time & high-quality video generation quickly, and efficiently.
Budget: No detailed information in regards to the specific budget or pricing details for Sora.
Sora, the text-to-video generation model from OpenAI, offers exciting possibilities for digital agencies.
Sora can create videos of up to 60 seconds featuring highly detailed scenes, complex camera motion, and multiple characters with vibrant emotions.
Since it’s very recent tech, the choice of whether Sora is the most effective fit to your AI agency is determined by your specific needs, budget, technical expertise, and luxury level with recent technologies. While making up your mind, taking consideration of its potential and limitations, and closely monitoring its development and access options is a very good call.
Descript
Why would you prefer it?
⚡️It streamlines each audio and video editing tasks with features like transcription, waveforms, adding intros/outros, and noise removal.
⚡️The AI tool allows collaboration on projects with clients – team members in real time.
⚡️Quickly recorded screencasts are perfect for informative videos, tutorials, and internal communication.
Budget: A free plan offers basic features, allowing agencies to test the platform before committing. Moreover, paid plans offer additional features like unlimited exports, integrations, and more editing tools.
For basic needs of audio and video editing, collaboration tools, and transcription features, Descript is a very good tool option for digital agencies desiring to grow to be an AI-powered business. However, it is probably not suitable for agencies needing advanced video editing features, text-to-video generation, or handling large-scale projects with quite a few users.
AI Tools for Digital Advertising & Marketing Automation
AdEspresso
Why would you prefer it?
⚡️With its user-friendly interface, it allows users to automate many tasks concurrently.
⚡️It provides detailed reports that help users understand the audience plus campaign performance.
⚡️From ad creation, targeting, budgeting, and reporting; the AI tool allows users to manage all elements of campaigns, in a single place.
Budget: It offers a free plan with limited features; as for paid plans start at $49 per thirty days.
For all sizes of digital marketing agencies, AdEspresso is an effective promoting management platform.
It helps users to create and optimize their promoting campaigns on different channels, including social media platforms. Regardless of your experience in marketing automation, AdEspresso offers a big selection of features and functionalities designed to simplify the promoting process and maximize campaign performance.
Brandwatch
Why would you prefer it?
⚡️It can analyze vast amounts of social media data which fuels its AI and machine learning models.
⚡️By aligning with current AI practices, the tool supports human-AI collaboration (an excellent opportunity for AI agencies)
⚡️It integrates several AI techs; including sentiment evaluation, topic modeling, and influencer identification.
Budget: It offers various pricing plans based on features and data volume; it could be a very good investment for “smaller agencies.”
Brandwatch is a collection of AI-driven tools built to help brands and agencies, allow them to keep tabs on, dig into, and get the gist of what users are saying online about their business, rivals, and the entire industry scene. Moreover, the favored AI tool, Brandwatch can handle large volumes of knowledge and sophisticated analyses. That feature makes it suitable for agencies to manage multiple clients and track various brands across different platforms. AI scalability allows the platform to adapt to growing data demands and client needs.
AI Tools for Content Creation & website positioning
Jasper
Why would you prefer it?
⚡️Jasper accelerates on-brand content while allowing collaboration with team members.
⚡️The tool translates customer briefs into multichannel campaigns in a brief period.
⚡️It helps users to create supporting images with basic prompts.
Budget: There is a 7-day free trial; the paid plans start at $59 per thirty days/seat.
Jasper is an excellent AI tool for digital agencies looking for to increase content creation efficiency & quality and explore diverse content formats. In other words, the tool handles large-scale content creation needs for multiple clients.
In addition to helping users provide content/topic suggestions, the tool overcomes author’s block and optimizes content for various marketing purposes.
The better part of the tool? Jasper supports users to customize the output with brand voice guidelines, tone adjustments, and specific keywords. So, it ensures content aligns with client needs and brand identity.
Surfer website positioning
Why would you prefer it?
⚡️Thanks to Surfer’s Content Score, it provides an in depth list of relevant keywords for on-page optimization.
⚡️It helps users generate briefs with an in depth outline in seconds.
⚡️The tool offers unique potential headings and questions as well as to keywords.
Budget: Surfer offers various subscription plans with different features and limitations – ranging from $89 to $399.
Surfer website positioning holds strong potential for agencies aspiring to grow to be AI-powered. With its user-friendly interface, the AI tool offers extensive documentation & resources to facilitate easy adoption and usage.
What’s more, Surfer seamlessly integrates with content management systems & website positioning tools, streamlining the workflow while centralizing optimization efforts.
AI Tools for Project Management
Loom
Why would you prefer it?
⚡️It integrates with popular project management tools like Asana, Trello, and Jira.
⚡️Loom allows agencies to easily record & share AI-powered video messages.
⚡️It provides a platform for supercharding productivity amongst team members and customers.
Budget: In addition to a free plan for starters, there may be custom pricing for giant teams with advanced security and priority support.
Even though it is difficult to say that Loom is a full-fledged project management tool by itself for agencies transitioning toward being AI-powered, it allows for quick and concise communication, streamlining information sharing and feedback inside teams.
Via real-time recording, Loom serves as a invaluable knowledge repository, capturing project discussions, tutorials, and client briefings. All of those could be easily accessed and referenced by team members. And yes, this feature could be especially useful in AI agencies where knowledge sharing and collective intelligence are crucial.
ClickUp
Why would you prefer it?
⚡️ClickUp offers robust safety features to protect sensitive data.
⚡️It provides role-based AI templates for various tasks – writing emails, drafting documents, or planning ad campaigns.
⚡️The scaling ability accommodates large teams and sophisticated projects.
Budget: $5/user/month for unlimited users, projects, and advanced features. Plus custom pricing for giant teams with additional security, integrations, and priority support.
Looking for strong automation capabilities, workflow customization, and integration with various AI tools? ClickUp could be the reply.
ClickUp, which offers a high degree of customization, allows users to tailor the platform to their specific processes. By boasting quite a few AI features, it covers workload automation, resource allocation suggestions, and automatic task scheduling based on deadlines and dependencies.
Last but not least; ClickUp can scale to accommodate small and enormous teams, making it suitable for growing AI agencies.
AI Tools for Analytics & Reporting
Einstein Analytics
Why would you prefer it?
⚡️The AI tool, powered by Salesforce Marketing Cloud, connects data from various marketing channels right into a single platform.
⚡️Pre-built dashboards cater to common marketing KPIs and workflows, saving effort and time.
⚡️Receive automatic alerts on key metrics or anomalies, allowing for proactive campaign adjustments.
Budget: The free plan offers basic features with limited data storage and reporting capabilities. Paid plans could be expensive for smaller agencies.
Salesforce’s AI-powered analytics platform, Einstein Analytics, is great for agencies looking for deeper insights, data-driven decision-making processes, and AI-powered marketing automation.
The popular AI tool also offers seamless integration with other marketing cloud tools like Advertising Studio, and Social Studio, enabling data-driven campaign execution. Maybe the most effective feature, Einstein Analytics generates forecasts about future customer behavior. And yes, it allows users to make data-driven decisions about resource allocation.
Amplitude
Why would you prefer it?
⚡️It analyzes different stages of the marketing funnel to discover drop-off points and optimize conversion rates.
⚡️The tool simply identifies what’s working and what’s not.
⚡️It offers to test different marketing hypotheses and iterate based on data-driven insights.
Budget: Pricing could be expensive for smaller firms or those with limited data volume.
Within the marketing ecosystem, Amplitude shines as a strong platform for understanding user behavior across digital products & marketing channels.
In addition to sharing invaluable insights with team members across different departments, Amplitude also tracks visitor behavior across web sites, mobile apps, and other digital platforms. The AI tool, designed to provide a unified view of user journeys across your ecosystem, analyzes specific interactions.
Bonus: Does an AI Agency Refer to the “No-Human” Process?
The term “AI agency” might conjure images of robots churning out campaigns at lightning speed, devoid of human touch. But the fact is much more nuanced. While AI tools play a central role in streamlining processes, yes, human expertise stays irreplaceable.
At this point, it’s best to do not forget that AI needs to be used as an assistant, not a substitute, for creativity and human expertise. In other words, once we discuss AI-generated campaigns, it refers to a strong collaboration between human expertise and AI capabilities.
Undoubtedly humans retain emotional intelligence, strategic considering, and a nuanced understanding of client objectives that AI cannot replicate. AI, in turn, empowers humans to work faster & more effectively, delivering results that exceed expectations.
And all of those lead us to fastidiously consider the potential limitations, equivalent to creativity limitations and bias, and ensure responsible usage and oversight.
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