ariMarketing News
Saturday, July 12, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Entrepreneurship

4 Strategies to Increase Your Conversion Rates

November 27, 2022
in Entrepreneurship
104 6
A A
0
21
SHARES
690
VIEWS
Share on FacebookShare on Twitter

Opinions expressed by Entrepreneur contributors are their own.

There’s no question that conversion rates are important to the success of any business. After all, a company can’t make money if its potential customers aren’t converting into actual paying customers. But what many business owners don’t realize is just how big of an impact hitting your conversion goals can have on your business’s bottom line.

Consider this: If your company has a 1% conversion rate and you’re bringing in $1 million in revenue each month, increasing your conversion rate by just two percentage points — to 3% — means you’ll be bringing in an additional $2 million each month. That’s an extra $24 million per year!

Of course, increasing your conversion rate is easier said than done. But it’s certainly not impossible. Here are a few tips to help you boost those numbers and reach your full revenue potential:

Related: 5 Key Tips to Improve Conversion Rates

1. Perform regular funnel analysis

Funnels can be really simple (ad, sales page, delivery email) or incredibly complex (several ads leading to segmented landing pages leading to a sales call leading to … well, you get the picture). At any stage in the process, your funnel either loses people or moves them forward to the next stage.

If you’re not regularly performing a funnel analysis, usually called an audit, you could be missing out on revenue that could be a game-changer for your business. Let’s look at a simple evergreen webinar funnel with a “buy now” option for a $1,500 offer as an example. We’re going to keep it super simple and assume you’re sending just one email to your existing list to drive them to the webinar registration page. Your funnel looks like this:

  • Email: converting at 50%

  • Registration page: 15%

  • Webinar: 20% watch rate

  • Order conversions: 0.67%

With the conversion rates above, you’ll bring in $1,500 or one sale.

Your email is converting really well, so we don’t need to do anything with that, but the registration page? Not doing so hot. We want that number to be 25% or higher, so we’re going to optimize the registration page.

This might mean changing up the copy, design, images — even the offer itself — until we hit our goal of a 25% conversion rate on the registration page. With all other things being equal, that increase in conversion rate on the registration page alone nets you another sale, bringing your revenue for this funnel up to $3,000.

By working through each step in your funnel this way, you could go from bringing in $1,500 to $28,500 — just by hitting the minimum conversion rate at each funnel stage!

2. Make sure your website is optimized for conversions

Your website is often the first point of contact between you and a potential customer, so it’s important to make sure it’s up to snuff. Is your site easy to navigate? Do the pages load quickly? Is the copy clear and concise? Is there a strong call to action on each page?

If you answered “no” to any of these questions, it’s time to do some website soul-searching. Making even small changes — like adding testimonials or enhancing your calls to action — can make a big difference in terms of conversion rates.

Related: 5 Tactics to Supercharge Your Website Conversion Rate

3. Segment your email list

When it comes to email marketing, quality is more important than quantity. Sending out a generic message to your entire list is likely to result in few conversions because not every recipient will be interested in what you have to say. Segmenting your list enables you to send more targeted, relevant messages that are more likely to lead to conversions.

Not sure how to segment your list? Start by dividing it into smaller groups based on factors like geography, age, gender, interests, etc. Then craft different messages for each group.

4. Personalize the user experience

In today’s competitive market, simply having a website isn’t enough — you need to go above and beyond to stand out from the crowd. One way to do that is by personalizing the user experience for each visitor to your site.

Thanks to advancements in technology, this is easier than ever before. There are now numerous tools available that allow you to collect data about each user and then use that information to display content that’s tailored specifically for them.

Related: Why a ‘Personal’ Customer Experience Is Critical to Your Business’ Success

Reaching — and exceeding — your desired conversion rate can have huge implications for your business revenue. If you’re not happy with your current numbers, take heart; there are plenty of things you can do to improve them. By following these four tips, you can start making progress toward reaching those all-important conversion goals.

Read the full article here

Tags: Business processConversionGrowing a BusinessGrowth StrategiesIncreasing ConversionsLeadershipMarketingMoney & FinanceRevenue Generation

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Grab a Doorbuster Deal on a Top-Rated VPN

Next Post

The 4 Principles of Onboarding for Product-Led Growth Platforms

Related Posts

Sprite leans into Gen Z’s love for spicy flavors with global campaign
Entrepreneurship

Sprite leans into Gen Z’s love for spicy flavors with global campaign

July 10, 2025
How State Farm is stepping up its gaming-focused reality series
Entrepreneurship

How State Farm is stepping up its gaming-focused reality series

July 9, 2025
7 successful marketing campaigns that met 2025’s chaos with determination
Entrepreneurship

7 successful marketing campaigns that met 2025’s chaos with determination

July 8, 2025
Dentsu, GeekOut, Kodansha team up to drive Roblox creator opportunities
Entrepreneurship

Dentsu, GeekOut, Kodansha team up to drive Roblox creator opportunities

July 7, 2025
Adidas unites superstars across music, sports, fashion in culture play
Entrepreneurship

Adidas unites superstars across music, sports, fashion in culture play

July 7, 2025
How Target is tackling back-to-school marketing with dual campaigns
Entrepreneurship

How Target is tackling back-to-school marketing with dual campaigns

June 30, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

‘Superman’ takes over Roku with first-to-market search integrations

‘Superman’ takes over Roku with first-to-market search integrations

July 11, 2025
WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

July 10, 2025
American Eagle drives in-store back-to-school shopping with Snap Map

American Eagle drives in-store back-to-school shopping with Snap Map

July 10, 2025
Brands’ retreat from Pride costs them credibility

Brands’ retreat from Pride costs them credibility

July 9, 2025
WPP CEO says tariffs will ‘undoubtedly’ impact ad-spending plans

WPP’s outlook sinks as advertising faces worsening macro conditions

July 9, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.