ariMarketing News
Tuesday, July 15, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Entrepreneurship

American Eagle tunes into TikTok’s SoundOn for back-to-school campaign

September 2, 2022
in Entrepreneurship
108 2
A A
0
21
SHARES
690
VIEWS
Share on FacebookShare on Twitter

  • American Eagle detailed a back-to-school campaign that includes metaverse activations and the first brand application of TikTok’s SoundOn feature, per a press release. 
  • The seasonal effort centers on music through partnerships with three emerging Gen Z acts. The retailer also enlisted an artist from SoundOn for a custom song, which serves as the campaign’s anthem and part of a TikTok hashtag challenge.  
  • On the metaverse front, American Eagle produced a virtual reality (VR) experience for Meta Quest 2 that will go live in eight store locations on Aug. 20. The retailer additionally is putting on an interactive Roblox performance with one of its music partners on Aug. 19 as it seeks to bridge digital and experiential tactics. 

American Eagle is experimenting on a number of nascent digital channels to add flair to its back-to-school marketing this year. Thematically, the campaign focuses on the cultural power of music through tie-ups with Gen Z musicians Blu DeTiger, Spill Tab and the duo Tabakian x Tanisako, as well as a first-of-its-kind use of TikTok’s SoundOn feature. 

TikTok remains a top channel for the youth-oriented retailer, as apparel trends on the video-sharing app have previously boosted sales and widened the brand’s reach among its target demographic. SoundOn, a music marketing and distribution service TikTok debuted in March, helps artists upload their music and start earning royalties from TikTok and over 90 other platforms.

American Eagle leveraged SoundOn to link with musician and influencer Katherine Li, who’s tweaked one of her songs, “Happening Again,” to serve as the back-to-school anthem. Li and five other TikTok creators are promoting the tune as part of a branded hashtag challenge that goes live Aug. 23 and asks users to shoot a video showing off their American Eagle jeans. Three winners will be awarded gift cards valued at $3,000 and see their submissions shared on a Times Square billboard after the contest wraps on Aug. 25. 

Along with TikTok, American Eagle continues to bet on the metaverse. The company shot behind-the-scenes footage specifically for VR that lives as an in-store experience in select locations and can be viewed through YouTube and Facebook’s 360-degree video portals online. Virtual concerts in games like Fortnite and Roblox have also proved to be a sticky idea from the pandemic, with American Eagle trying to capture some of their popularity. 

The brand designed a custom indie pop-themed stage on Roblox where Blu DeTiger will play her song “Vintage” for fans. The activation includes the first use of a “like” module in Roblox that allows players to interact with the performance. American Eagle at the same time is hosting a back-to-school scavenger hunt and events at two DJ booths that have their own merchandise stands. 

American Eagle first tried out Roblox, one of the leading metaverse destinations, for its “Members Always” spring campaign. The retailer teamed with Livetopia, an existing roleplaying game that ranks among Roblox’s most popular, to create an inclusive club that people could explore using their digital avatars.  

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

How Big Of An Industry Is Big Data?

Next Post

Falcon.io: On authenticity in social – linking a post-cookie, post-Covid world – Marketing Tech News

Related Posts

Olipop’s new ads show how the brand is winning people back to soda
Entrepreneurship

Olipop’s new ads show how the brand is winning people back to soda

July 15, 2025
Sprite leans into Gen Z’s love for spicy flavors with global campaign
Entrepreneurship

Sprite leans into Gen Z’s love for spicy flavors with global campaign

July 10, 2025
How State Farm is stepping up its gaming-focused reality series
Entrepreneurship

How State Farm is stepping up its gaming-focused reality series

July 9, 2025
7 successful marketing campaigns that met 2025’s chaos with determination
Entrepreneurship

7 successful marketing campaigns that met 2025’s chaos with determination

July 8, 2025
Dentsu, GeekOut, Kodansha team up to drive Roblox creator opportunities
Entrepreneurship

Dentsu, GeekOut, Kodansha team up to drive Roblox creator opportunities

July 7, 2025
Adidas unites superstars across music, sports, fashion in culture play
Entrepreneurship

Adidas unites superstars across music, sports, fashion in culture play

July 7, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z

Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z

July 15, 2025
Comscore, iSpot, VideoAmp pass currency audit ahead of broadcast season

Comscore, iSpot, VideoAmp pass currency audit ahead of broadcast season

July 14, 2025
KFC’s new take on Colonel Sanders is serious about its ‘Comeback Era’

KFC’s new take on Colonel Sanders is serious about its ‘Comeback Era’

July 14, 2025
‘Superman’ takes over Roku with first-to-market search integrations

‘Superman’ takes over Roku with first-to-market search integrations

July 11, 2025
WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

July 10, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.