ariMarketing News
Saturday, June 14, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Entrepreneurship

Who Is Patagonia Founder Yvon Chouinard? Net Worth and More

September 16, 2022
in Entrepreneurship
108 2
A A
0
21
SHARES
690
VIEWS
Share on FacebookShare on Twitter

Adventurers are most likely familiar with the behemoth outdoor clothing brand Patagonia, but following the news that the company’s founder, Yvon Chouinard, is giving away his $3 billion brand, people are eager to learn more about the nontraditional entrepreneur.

The move to transfer ownership of the company to a special trust and nonprofit organization was made to ensure Patagonia stays true to its roots and that all of its profits go to combating climate change and protecting the environment.

“Hopefully this will influence a new form of capitalism that doesn’t end up with a few rich people and a bunch of poor people,” the 83-year-old “reluctant businessman” said in an interview with The New York Times. “We are going to give away the maximum amount of money to people who are actively working on saving this planet.”

Keep scrolling to learn more about Chouinard and Patagonia.

Who is Yvon Chouinard?

In the 1960s, Yvon Chouinard was an avid rock climber who was living in his car and eating cat food to survive. He started making climbing gear and clothing for his friends, then launched Patagonia in 1973. Its mission has always reflected Chouinard’s do-gooder attitude: The brand has given 1% of its sales to environmental causes for decades, per the NYT.

Chouinard “never wanted to be a businessman,” he wrote in a letter to Patagonia customers announcing the plan, and his passion for sustainability never dwindled even as Patagonia grew. With his distaste for capitalism and his mission to help the environment, he set out to “change the way business was done.” Today, Chouinard stays true to his simplistic roots and doesn’t have a computer or cell phone.

How much are Chouinard and Patagonia worth?

Chouinard’s net worth is estimated to be around $1.2 billion, per Forbes, but he isn’t happy about it. “I was in Forbes magazine listed as a billionaire, which really, really pissed me off,” he told the NYT. “I don’t have $1 billion in the bank. I don’t drive Lexuses.” As for Patagonia, the brand has an estimated value of $3 billion. It sells more than $1 billion in outdoor clothing and gear and brings in $100 million in revenue a year.

Where is Patagonia’s headquarters, and is it a privately held company?

Patagonia operates out of Ventura, Calif., and will remain a private, for-profit business to continue generating wealth that will be used exclusively to help the environment. “Even public companies with good intentions are under too much pressure to create short-term gain at the expense of long-term vitality and responsibility,” Chouinard wrote in his letter to customers. “Instead of ‘going public,’ you could say we’re ‘going purpose.’ Instead of extracting value from nature and transforming it into wealth for investors, we’ll use the wealth Patagonia creates to protect the source of all wealth.”

To do this, the Chouinard family transferred 2% of its voting stock into a Patagonia Purpose Trust to oversee and ensure that the brand stays true to its values. The remaining 98% of the family’s shares will go to its new Holdfast Collective nonprofit to fight climate change. The family will pay $17.5 million in taxes on the gift and will receive no tax benefits for its donation to the nonprofit.

Who are Yvon Chouinard’s wife and kids?

Chouinard has been married to his wife Matilda Chouinard, née Pennoyer, since 1971. They have two children, Fletcher and Clare. Together, they have never wavered in their goal to do good and give away what they can. “This family is a way outlier when you consider that most billionaires give only a tiny fraction of their net worth away every year,” David Callahan, founder of the website Inside Philanthropy, told The New York Times.

The Chouinards don’t expect a pat on the back for their generosity either, because to their patriarch, it’s just common sense. “I didn’t know what to do with the company because I didn’t ever want a company,” he said to the NYT. “I didn’t want to be a businessman. Now I could die tomorrow and the company is going to continue doing the right thing for the next 50 years, and I don’t have to be around.”



Read the full article here

Tags: Business NewsEntrepreneursentrepreneurshipEnvironmentEnvironmental ProtectionNonprofitspatagoniaRunning a Business

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

4 Interview Tips That You NEED To Do – Part 1

Next Post

Dealing With Pricing Objections

Related Posts

Lowe’s launches creator network to build bonds with millennials, Gen Z
Entrepreneurship

Lowe’s launches creator network to build bonds with millennials, Gen Z

June 10, 2025
How Dove’s first creator-led campaign paves way forward for Unilever
Entrepreneurship

How Dove’s first creator-led campaign paves way forward for Unilever

June 4, 2025
Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot
Entrepreneurship

Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

May 30, 2025
Sprite targets ads around scorching temps for global summer campaign
Entrepreneurship

Sprite targets ads around scorching temps for global summer campaign

May 29, 2025
Marketing to Gen Alpha: How brands can win over the next generation
Entrepreneurship

Marketing to Gen Alpha: How brands can win over the next generation

May 29, 2025
E.l.f. sets sail with viral TikToker Oliver Widger
Entrepreneurship

E.l.f. sets sail with viral TikToker Oliver Widger

May 28, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Top Fascinating Ad Campaigns of Christmas So Far

Top Fascinating Ad Campaigns of Christmas So Far

June 13, 2025
Inspirational Social Media Campaigns from Fashion Brands

Inspirational Social Media Campaigns from Fashion Brands

June 13, 2025
Best Halloween Social Media Posts by Digital Agencies, Tools & Brands

Best Halloween Social Media Posts by Digital Agencies, Tools & Brands

June 12, 2025
E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special

E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special

June 12, 2025
TranUnion data shows importance of good targeting for ROAS

TranUnion data shows importance of good targeting for ROAS

June 12, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.