The importance of graphic design can’t be stressed enough with regards to constructing a brand and showcasing skills. Branding and design go hand in hand but before working on a latest project, it’s crucial to know the essential principles of graphic design.
Web designers have this one and only likelihood to depart a primary lasting impression after they work with clients in order that they should use all their experiences and knowledge when applying design elements to different projects like advertisements, banners, social media graphics, videos in addition to web and app UI amongst others. Designers needn’t keep on with all the principles but quite have a good time while doing the job.
As a matter of fact, they need to use their creativity and think outside the box to avoid creating abnormal or boring design structure. However, those that are latest to website design should know the prescribed lines. Therefore it’s important to know the basics of graphic design to give you remarkable graphics.
Balance
Balance provides structure and stability to a design. For a greater understanding, designers should imagine that design elements have a weight on each of them. Design is made up of elements like images, shapes and text boxes subsequently it’s crucial to know the visual weight possessed by each element. The elements don’t necessarily must be distributed evenly or be equal in size. The symmetrical and asymmetrical are the 2 forms of balance. Symmetrical balance is the even distribution of the burden on each side of the design while asymmetrical balance makes use of color, contrast and scale to keep up the flow.
Proximity
The principle of proximity involves forming a relationship between similar elements. They would not have to be grouped together but quite visually connected when it comes to color, font and size, to call a couple of.
Alignment
The proper alignment in website design can create a seamless visual reference to design elements to make them more visually appealing. The blocks of texts, images and shapes are in an orderly manner since elements which might be arranged in a disheveled way are removed.
Visual Hierarchy
Visual hierarchy is the way in which elements or messages are presented and arranged in accordance to their importance in a design. This will be done in other ways like using fonts which might be bolder or larger to emphasise the title; positioning the important thing message above other design elements; or giving more focus to larger, more colourful and more detailed visuals than smaller or less relevant images.
Repetition
The principle of repetition is basic particularly when it comes to branding. When elements like logo and color are consistently repeated, this creates a flow and strengthens the design, making viewers easily recognize and recall the brand.
Contrast
Contrast is the principle of arranging opposing design elements. Some contrasting elements are small vs. large, dark vs. light and contemporary vs. old-fashioned, amongst others. Contrast grabs the eye of viewers and allows them to give attention to the more necessary elements.
