Multimedia studies is an interdisciplinary field of academics nowadays, which focuses on the understanding of technologies and cultural dimensions of linking traditional media sources with the newer versions of the identical. Its scopes will be explained higher if the term communication is mixed with the visual a part of it, or through the concept of communication design. This is because if communication refers back to the need and practice of interaction with people around us in order to make sense of the world and to position ourselves within the widespread socio-cultural reality, designing is a science as well to create a plan or a norm, criteria or a custom, for the development of an object, system or measurable human interaction in business and in society at large. In the complex digital environment around us today, such designing will be thus applied to all transactions which are possible between a person and their environment and has turn into a strong technique of reaching out to the target market. Also, it’s such a learning which seeks to draw, encourage, create desires and motivate people to answer messages, with the target of making an impact for the initiator, which will be either to construct a brand, move sales, or for general humanitarian purposes.
Considering communication and designing together is a contemporary systems-based approach, a mixed discipline between design and information-development, concerned with media intervention reminiscent of printed, crafted, electronic media or presentations to speak with people. Thus, the stream of multimedia studies involve a broad spectrum of visual communication, involving editing, typography, illustration, website design, animation, promoting, visual identity design, performing arts, copywriting and skilled writing skills applied within the creative industries. Students of this stream learn to create visual messages and how well they may very well be broadcast to the world in recent and meaningful ways. Students learn the best way to mix communication with art and technology through the disciplines involving the best way to design web pages, video games, animation, motion graphics and more. The various mediums to get a message across are promoting, graphic designing, industrial designing, information architecture, marketing, technical writing and so on, to turn into illustrators, graphic designers, web designers, promoting artists, animators, video editors or motion graphic artists, and even printmakers and conceptual artists.
In West Bengal the ‘Brainware University’ is the certainly one of its kind, offering extremely job-oriented full-time undergraduate and postgraduate courses in multimedia studies, and thus leading students of this generation to mix their imaginative pondering and their creative faculty to the technology of the day to fulfill the growing needs of the mass and media in multiple points.
