1. Visual identity
The relationship of a business/organization to its audience is referred to as branding. Brand identity is the way in which a company conveys its personality, essence and tone, plus its emotions, experiences and memories. Similarly, visual identity graphic design is the brand identity’s visual elements that function because the face of a brand – so it might probably convey such intangible qualities by means of images, colours and shapes.
Visual identity graphic designers work along with brand stakeholders to design logos, color palettes, typography and image libraries that represent the personality of the brand. Aside from creating regular business cards and company stationary, designers normally provide you with visual brand guidelines (style guides) that provide the very best practices and examples of visual branding used across different media. These guidelines help make sure the consistency of the brand all through future applications.
2. Marketing and promoting
Graphic design to majority of people represents the designs made for marketing and promoting. Businesses depend on best marketing efforts to influence the decision-making process of their target market. Effective marketing allows people to interact based on their needs, wants, awareness and satisfaction of a product, service or brand. Since visual content is more engaging to people, graphic design helps businesses/organizations communicate and promote themselves in a more practical way.
Marketing designers work along with business owners, managers, directors and marketing professionals to provide you with assets for marketing strategies. Some work as freelancers while others work as part of an in-house team or creative group. Other designers focus on a selected type of media like magazine ads and vehicle wraps or create a wide selection of collateral used for print and digital. They was once focused on print but their role has developed so as to add more digital assets for use particularly for content marketing.
3. User interface
User interface or UI is the way in which users interact with a tool or an app. UI design is the method of designing interfaces to make them easy to make use of and provides great user-friendly experience.
A UI comes with all the things a user interacts with – like keyboard, mouse and screen. However, in terms of graphic design, UI design’s focus is on a user’s visual experience and the design of graphic elements, resembling buttons, menus and micro-interactions, amongst others. It is the job of a UI designer to create a balance between aesthetics and technical functionality.
UI designers work on mobile apps, desktop apps, web pages and games. They work hand in hand with user experience (UX) designers, designers (who understand how the app works), in addition to UI developers – who write the code so it could work.
4. Publication
Publications that are available in long-form pieces communicate with viewers by means of public distribution. They was once in print medium like books, magazines, newspapers and catalogs, but there was a major increase in digital publishing within the last many years.
Graphic designers who focus on publications coordinate with publishers and editors to make layouts which have rigorously chosen typography and accompanying artwork, resembling graphics, illustrations and photography. Publication designers may either work as a freelancer, creative agency member or part of a publishing company.
