ariMarketing News
Thursday, June 1, 2023
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing B2B Marketing

Audi tests personalized QR codes in streaming ads

March 9, 2023
in B2B Marketing
112 1
A A
0
21
SHARES
705
VIEWS
Share on FacebookShare on Twitter

 

  • Audi of America announced a partnership with PHD Media and Kerv Interactive, a man-made intelligence (AI) video promoting platform, to develop into the primary advertiser to check Kerv’s latest Dynamic Destination ad product, per a press release shared with Marketing Dive.
  • The latest feature allows advertisers to direct over-the-top (OTT) and connected TV (CTV) viewers to unique destinations using QR codes in ads that depend on triggers like location, time of day and weather to generate a personalized experience. 
  • Using the tool, Audi and PHD Media saw one OTT ad generate QR codes directing viewers to dealerships in 115 separate zip codes. The tie-up speaks to the resurgence of interest in conversations surrounding each AI and QR codes in promoting.

Personalization at scale has long been the promise of the digital marketing revolution. However, as consumers move across channels and platforms and emerging spaces like streaming grow more popular, marketers have struggled to make the experiences each unique and seamless. However, major partnerships just like the tie-up with Audi and Kerv could help pave the way in which for more widely adopted solutions.

Using Kerv’s Dynamic Destination tool, advertisers can achieve personalization at scale by taking the manual work out of making unique landing page destinations for consumers. The feature uses technology based on AI, machine learning and image recognition to seamlessly add QR codes to CTV and OTT ads that may generate specific landing pages based on the viewers needs, even making an allowance for points just like the day of the week and browser.

The first to check the technology, Audi and marketing communications agency PHD Media utilized Dynamic Destination for an OTT campaign that captured the eye of 98% of a complete 14.1 million viewers and offered personalized experiences to users based on dozens of zip codes.

“Working with KERV and PHD Media allowed us to quickly and efficiently localize our interactive OTT experiences and guarantee consumers have a more personalized, relevant experience with the Audi brand,” said Kayleen Oblack, media manager at Audi of America, in the discharge.

Such opportunities come at a critical time for advertisers. According to a 2023 report by Adobe, 71% of retail marketers said the interplay between online and offline experiences makes it difficult to trace the client journey. Measurement has been a subject begging for simplification in the streaming industry, with advancements from Nielsen and the newly formed Joint Industry Committee vying for progress.

As hype surrounding AI soars following the launch of OpenAI’s ChatGPT in November, several advertisers have searched for brand spanking new ways to use the buzzy tech to its marketing. For example, Coca-Cola in February became the primary marketer to make the most of a latest partnership between management consultancy Bain & Company and OpenAI to leverage tools like ChatGPT and DALL.E to reinforce its marketing efforts.

Read the complete article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

As video games become cultural juggernauts, marketers still struggle with buy-in

Next Post

Coke brings world-renowned art to life in ‘Masterpiece’ push

Related Posts

IPG turns on quantum computing to supercharge campaign optimization
B2B Marketing

IPG turns on quantum computing to supercharge campaign optimization

June 1, 2023
WPP shakes up creative process with AI-powered content engine
B2B Marketing

WPP shakes up creative process with AI-powered content engine

May 30, 2023
How Cashmere’s blend of culture and data is winning clients
B2B Marketing

How Cashmere’s blend of culture and data is winning clients

May 26, 2023
Walmart Connect enlists creative partners to help brands craft better ads
B2B Marketing

Walmart Connect enlists creative partners to help brands craft better ads

May 24, 2023
Pitching new business is busted for agencies and brands. Can it be fixed?
B2B Marketing

Pitching new business is busted for agencies and brands. Can it be fixed?

May 22, 2023
BMW applies sustainability to messaging and media buy
B2B Marketing

BMW applies sustainability to messaging and media buy

May 22, 2023
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Developing Authentic Pride Month Marketing Strategies & Inspiring Digital Campaign Examples

Pride Month Marketing Strategies and Inspiring Digital Campaign Examples

June 1, 2023
Creative Pride Month Ideas & Best Social Media Posts to Check Before Putting up LGBTQ+ Flags into Logos

Creative Pride Month Ideas & Best Social Media Posts to Check Before Putting up LGBTQ+ Flags into Logos

June 1, 2023
Gucci’s Marketing Strategies and Examples Through Years

Gucci’s Marketing Strategies and Examples Through Years

June 1, 2023
How State Farm meets the challenge of Gen Z marketing with esports

How State Farm meets the challenge of Gen Z marketing with esports

May 31, 2023
Frito-Lay makes largest-ever investment in women’s sports for World Cup

Frito-Lay makes largest-ever investment in women’s sports for World Cup

May 31, 2023
ariMarketing News

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.