ariMarketing News
Saturday, July 12, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing B2B Marketing

How Sierra Nevada’s AI-powered CTV campaign captured consumer attention

November 25, 2024
in B2B Marketing
108 2
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

Connected TV (CTV) ad spend within the U.S. is anticipated to proceed growing over the following few years, topping $34 billion in 2025 and $42 billion in 2027, based on eMarketer. But as with linear TV before it, CTV requires advertisers to pony up on production costs before they will enter the market.

Artificial intelligence (AI) guarantees to assist advertisers generate video creative quickly and cheaply from prompts and image assets. Such tools have been developed by ad-tech firms and platforms including Meta and Amazon, and are already finding purchase with advertisers.

Ad-tech firm Kargo is uniting the facility of AI and the reach of CTV with its Narrative format, which brings together marketers’ existing audio assets with engaging visuals. The offering launched in August and helps brands avoid the one-size-fits-all approach that results from high production costs and short launch timelines, based on Kargo Chief Operating Officer Michael Shaughnessy.

“Oftentimes brands treat CTV the identical way as they might linear, but CTV has much more opportunities. With the expanded capabilities comes a selected set of challenges that marketers should learn to navigate,” Shaughnessy said in emailed comments.

Sierra Nevada was an early adopter of Narrative, using the format to drive awareness of the independent craft brewer’s brand refresh. Kargo combined the brand’s still images with audio featuring its latest tagline to create CTV ads that ran on streamers resembling Paramount and Tubi and outperformed industry benchmarks.

Kargo’s ads outpaced attention metrics for each CTV (+29%) and linear TV (+20%), notching even higher performance amongst millennials (+46% for CTV and +30% for linear), based on TVision data shared with Marketing Dive. With higher attention metrics, Kargo is 75% more cost-efficient in driving attentive impressions, assuming the identical CPMs, the corporate claims.

“We’re thrilled to see that Sierra Nevada’s Narrative CTV ad has resonated so strongly with viewers,” said Catherine Gilham, group director of media and investment at Ars X Machina, Sierra Nevada’s media agency, in a press release. “This success not only highlights the strength of our creative approach, but additionally reaffirms our commitment to engaging consumers in meaningful ways in which elevate the Sierra Nevada brand.”

By using AI to place the “art in ad tech,” Kargo’s Narrative allows advertisers — regardless of the scale — to succeed in their audiences on CTV by bringing the price of production near zero, Shaughnessy explained.

“This unit has been proven to drive attention, engagement and memorability — KPIs that usually result in a greater bottom line,” the chief said.

Read the complete article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Why Google Shopping turned holiday gift-giving into a game show

Next Post

Publicis Sapient teams with Google Cloud to boost AI marketing efforts

Related Posts

WPP names Microsoft vet CEO in sign of AI’s rising role in advertising
B2B Marketing

WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

July 10, 2025
WPP CEO says tariffs will ‘undoubtedly’ impact ad-spending plans
B2B Marketing

WPP’s outlook sinks as advertising faces worsening macro conditions

July 9, 2025
How CMOs tackled challenges in H1 2025 — and what they must do next
B2B Marketing

How CMOs tackled challenges in H1 2025 — and what they must do next

July 8, 2025
How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian
B2B Marketing

How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian

July 8, 2025
Will AI ‘completely rewire’ loyalty programs?
B2B Marketing

Will AI ‘completely rewire’ loyalty programs?

July 2, 2025
Agency’s Cannes Lions awards revoked for use of AI, safeguards introduced
B2B Marketing

Agency’s Cannes Lions awards revoked for use of AI, safeguards introduced

June 30, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

‘Superman’ takes over Roku with first-to-market search integrations

‘Superman’ takes over Roku with first-to-market search integrations

July 11, 2025
Sprite leans into Gen Z’s love for spicy flavors with global campaign

Sprite leans into Gen Z’s love for spicy flavors with global campaign

July 10, 2025
American Eagle drives in-store back-to-school shopping with Snap Map

American Eagle drives in-store back-to-school shopping with Snap Map

July 10, 2025
Brands’ retreat from Pride costs them credibility

Brands’ retreat from Pride costs them credibility

July 9, 2025
How State Farm is stepping up its gaming-focused reality series

How State Farm is stepping up its gaming-focused reality series

July 9, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.