ariMarketing News
Saturday, May 31, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing B2B Marketing

Kraft Heinz, Danone enrich first-party data through IRI, LiveRamp partnership

September 2, 2022
in B2B Marketing
108 2
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

  • Retail data provider IRI expanded its partnership with data platform LiveRamp to allow marketers to collaborate and enrich their first-party data, per a press release. Kraft Heinz and Danone both utilize LiveRamp’s Safe Haven platform to access IRI’s segment and transaction-level data.

  • In a separate announcement, IRI expanded its partnership with Publicis Groupe’s Epsilon that connects IRI’s transaction data for CPG clients with Epsilon’s Core ID solution and PeopleCloud Prospect clean room technology. The partnership allows CPG brands to create closed-loop data ecosystems for insights, activation, measurement and more.

  • IRI’s expanded partnerships with LiveRamp and Epsilon demonstrate how data providers are boosting their offerings for CPG and other marketers that are looking to enrich their first-party data amid a tightening to the data privacy landscape.

IRI, which recently merged with The NPD Group to boost its standing as a data, analytics and technology provider, has announced a pair of expanded partnerships that seek to meet evolving marketer needs around retail and consumer data. Central to IRI’s offering is transaction data for 45 million households, along with IRI ProScores, its proprietary purchase-based propensity audience data.

The partnership with LiveRamp revolves around its privacy-centric data collaboration environment, called Safe Haven, and allows marketers to improve planning, targeting, activation and measurement around first-party data and audiences. CPG leaders Kraft Heinz and Danone use Safe Haven to access IRI’s segment and transaction-level data. Kraft Heinz requires high-quality data as part of its ongoing digital transformation, according to company data scientist Greg Younkie.

“We’re focused on creating a closed-loop discipline to continually acquire first-party data at scale, constantly enriching it with third-party data, and deploying machine learning to identify combinations of targeting, messaging, placement and creative to drive personalized marketing,” Younkie said in the press release.

Likewise, Danone is seeking a way to find the right customers amid growing concerns around information security and privacy and the eventual deprecation of the third-party cookie, and has seen improved targeting precision and increased return on ad spend with the IRI-LiveRamp partnership, explained Manuel Cimarosti, director of media, data strategy and measurement analytics for Danone, in the press release. Google in July again delayed the deprecation of third-party cookies in Chrome, but the development of alternative IDs and cookieless environments has continued.

CPG marketers can also take advantage of IRI’s expanded partnership with Publicis Groupe’s Epsilon that connects the data-marketing company’s ID solution with IRI’s transaction data within its clean room environment. CPG marketers can created closed-loop ecosystems for insights, audience development, activation and measurement. IRI last week partnered with InfoSum around its clean room solution. Clean rooms have seen increased investment and adoption as marketers, agencies and their partners look for ways to leverage and enrich data in privacy-safe ways. 

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

What Not to do in Email Marketing

Next Post

Top App Store Optimization (ASO) Agencies to Drive Downloads in 2022

Related Posts

Droga departs Accenture Song CEO post at fluid moment for creativity
B2B Marketing

Droga departs Accenture Song CEO post at fluid moment for creativity

May 28, 2025
Amazon launches AI-powered contextual ads at 2nd blockbuster upfront
B2B Marketing

Amazon bolsters ad business with InfoSum, Magnite partnerships

May 27, 2025
Publicis acquires Captiv8 as influencer marketing ambitions expand
B2B Marketing

Publicis acquires Captiv8 as influencer marketing ambitions expand

May 22, 2025
Roblox brings the mall to the metaverse, and vice versa
B2B Marketing

Roblox brings the mall to the metaverse, and vice versa

May 19, 2025
CMOs stretch static budgets further, with downsides for agencies: report
B2B Marketing

CMOs stretch static budgets further, with downsides for agencies: report

May 12, 2025
PubMatic brings generative AI to media buying platform
B2B Marketing

PubMatic brings generative AI to media buying platform

May 12, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Kinder Chocolate lets kids’ imaginations run wild in new campaign

Kinder Chocolate lets kids’ imaginations run wild in new campaign

May 30, 2025
Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

May 30, 2025
Sprite targets ads around scorching temps for global summer campaign

Sprite targets ads around scorching temps for global summer campaign

May 29, 2025
Marketing to Gen Alpha: How brands can win over the next generation

Marketing to Gen Alpha: How brands can win over the next generation

May 29, 2025
E.l.f. sets sail with viral TikToker Oliver Widger

E.l.f. sets sail with viral TikToker Oliver Widger

May 28, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.